Blue Coat Demand Generation Campaign for Channel Partners
The Blue Coat Channel Marketing team is excited to announce the launch of integrated campaigns to help Blue Coat
channel partners quickly build new pipeline opportunities. The following is a brief overview of the program objectives and
approach. Blue Coat has also hired a third party marketing agency – ZINFI Technologies, Inc. – to assist partners with the
execution of these campaigns globally. For more information, please go to
https://bluesource.bluecoat.com/marketingtools/cobrandedcampaigns or
http://bluecoat.zinfi.com for more details.
Introducing ZINFI Technologies:
ZINFI is a leading provider of integrated marketing
solutions – enabling partners to fill their
sales pipeline quickly with qualified opportunities.
ZINFI has run many demand generation
campaigns to date for various Blue Coat partners.
ZINFI's unique integrated marketing approach,
powered by ZINFI's Demand Generation Platform,
has enabled Blue Coat partners to build their
sales pipeline quickly and affordably. And, the
great news is that in many cases, the campaigns
have also been fully funded or co-funded by Blue
Coat, based on partner status and growth potential.
Please check with a Blue Coat or a ZINFI
representative for further details to see how we
can help you to drive profitable growth.
Automating Profitable Growth
TM
Integrated Campaigns - Program Objectives:
- Drive sales for Blue Coat products through Blue Coat's
existing channel partners by leveraging ZINFI's integrated
marketing platform.
- Set-up a completely integrated campaign portal for each
partner, and engage with partners on a weekly basis to help
them drive end-user demand, or run fully integrated turn-key
campaigns on a partners' behalf.
- Continuously improve campaign ROI by leveraging detailed
campaign analytics and insights from multi-partner campaigns
on a global basis.
Integrated Campaigns - Program Approach:
- Campaign Set-up – ZINFI will be using Blue Coat integrated campaign tools to set-up online interactive portals to capture end-user traffic. The portals can be fully co-branded with Blue Coat and partner identities. ZINFI will set up the integrated campaign portal by working with ZINFI’s creative team on an on-going basis.
- End User Marketing – Partners can use the integrated campaign
portal and associated e-marketing modules to drive installed
base or new prospect marketing, track responses, and create
opportunities. Partners can also hire ZINFI directly to run turnkey
integrated (email + telemarketing) campaigns.
- Reporting & Metrics - ZINFI to provide detailed daily and weekly
reports to Blue Coat partners regarding the total numbers
appointments generated, etc.