Introducing ZINFI Technologies
ZINFI is a leading provider of integrated marketing solutions – enabling partners to fill their sales pipeline quickly with qualified opportunities. ZINFI has run more than one
hundred campaigns to date for various VMware partners on a world-wide basis.
ZINFI’s unique integrated marketing approach, powered by VMware GRID, has enabled
VMware partners to build their sales pipeline quickly and affordable. You can learn more
about this program by going to the marketing page on Partner Central. Or, please check with a VMware or ZINFI representative for further details to see how we can help you drive profitable growth.
VMware Integrated Campaign Objectives
- Drive sales for VMware products through VMware’s existing channel partners by leveraging VMware GRID and ZINFI’s integrated marketing platform.
- Set-up a complete GRID portal for each partner, and engage with partners on a weekly basis to enable partners to drive end-user demand, or run fully integrated turn-key campaigns on partners’ behalf.
- Continuously improve campaign ROI by leveraging detailed campaign analytics and insights from multi - partner campaigns on a global basis.
VMware Integrated Campaign Approach
- Campaign Set-up – ZINFI will be using VMware GRID tool to set-up online interactive portals to capture online end-user traffic. This portal will be fully cobranded with VMware & partner identities. ZINFI will set up the GRID portal by working with Elastic Digital on an on-going basis.
- End User Marketing – Partners can use the GRID portal and associated e-marketing modules to drive installed base or new prospect marketing, track responses, and create opportunities. Partners can also hire ZINFI to run turnkey integrated (email + telemarketing) campaigns.
- Reporting & Metrics - ZINFI to provide detailed daily and weekly reports to VMware partners regarding the total numbers appointments generated, etc.