Program Objective:
If you are trying to answer a set of key strategic business questions, and need research data then ZINFI can be your perfect research partner. Over the last several years, we have helped our customers answer key questions related to branding, product design, pricing, customer satisfaction, channel programs, etc., and our team can custom build and execute a research program for you quickly.
Typical Research Programs:
The following is a brief outline of how we at ZINFI approach market research from an integrated perspective. We can pick the right approach for your business needs once we have scoped out your objectives and budget. The following activities should be considered as examples only.
| Industry Expert Interviews |
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| Published Reports Analysis |
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| Focus Groups |
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| Web Surveys |
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| Phone Surveys |
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- Industry Expert Interviews - For specific products and services ZINFI can reach out to a set of key industry experts to gather their views and opinions about industry and market trend around a pre-selected topic. A primary research program of this nature can provide significant industry insight and reduce risks in product development and launch activities. These industry expert interviews can also enable CLIENT to formulate an effective business strategy to maximize ROI.
- Published Reports Analysis - ZINFI can work with CLIENT to procure existing research reports on various topics for inclusion into overall research strategy development. ZINFI can procure through its existing network of research providers a relevant set of industry reports on a specified segment, e.g., networking, security, storage, servers, etc., which can enable CLIENT to better understand overall competitive landscape and figure out the scope of primary business strategy.
- Focus Groups - ZINFI can target a list of qualified respondents by using existing panels or primary respondents to participate in an interactive focus group
- either online or offline interactive environments. ZINFI's pool of experienced moderators can conduct these interactions on a global basis
- in multiple languages, and provide detailed transcripts and overall analysis from the respondents.
- Web Surveys - Using ZINFI's marketing and sales automation platform, ZINFI can carry out interactive web surveys and provide live results to customers on a global basis. ZINFI's existing database (list) of prospects and partners can create compelling sources of strategic information that can instantly augment a
CLIENT's existing customer and partner list.
- Phone Surveys - Similar to web surveys, by leveraging its own captive telephone survey capabilities, ZINFI can conduct complete phone surveys and provide both strategic and tactical research data back to CLIENT quickly. ZINFI's own internal team can ensure data integrity and confidentiality issues, so all privacy and legal requirements are met on a global basis.
Program Duration & Timeline:
The following is a brief outline of a potential research project. The exact timeline will be developed after detailed discussions with CLIENT.
| 1. |
Industry Expert Interviews |
6 to 8 Weeks |
| 2. |
Published Reports Analysis |
6 to 8 Weeks |
| 3. |
Focus Groups |
8 to 10 Weeks |
| 4. |
Web Surveys |
6 to 10 Weeks |
| 5. |
Phone Surveys |
8 to 12 Weeks |
Program Management Process
- Daily reporting uploaded into http://client.zinfi.com portal.
- Weekly reporting distributed through email.
- Weekly review on a specific day of the week.