Partner Enablement
If you have built a partner network and want to enable your partners to better market
and sell, we can help you in a very focused way. We can put together a world-class
end-user campaign and equip your partners with our integrated demand generation
platform, which seamlessly reaches out to thousands of end-users to gauge their
needs, and develops a qualified list of prospects for your partners to pursue. Our
global ROI tracking system can show you where your partners are being successful
and where they need help, so that you can improve your campaigns globally to drive
solid return on investment.
Campaign Approach:
- Creative Development ZINFI will set up a campaign in a box tool
kit (direct mail, email, portal, etc.), which will be distributed to a set of pre-selected
channel partners.
- Prospect List Development ZINFI will work with the Client to
develop a target list of potential partners to reach.
- Campaign Portal Set up The purpose of this portal will be to
capture online and offline end-user traffic by leveraging an on-line business automation
portal fully co-branded with Client & partner identities. ZINFI will set up relevant
product information in the portal also.
- Partner Training & Campaign Roll Out Management The following
is a brief overview of the process that ZINFI will follow to set up training for
the Clients existing partners to learn how to use the eMarketing platform to drive
demand:
- Pre-webinar Registration ZINFI will send e-mail blasts
to selected partners and follow-up on the phone to set-up online webinar based live
training.
- Webinar Delivery ZINFI will work with Client and Clients
partners to develop training content, and provide one weekly webinar to partners
to train them on how to use the campaign in a box tool kit.
- Post webinar follow-up ZINFI to follow up post-webinar
to ensure partners can set up the portal to drive campaigns.
- Campaign Launch ZINFI can run the campaigns turn-key or train
the partners to run the campaign all by themselves.
- Installed Base Marketing Partners can use the portal
and associated e-marketing modules to drive installed base marketing, track responses,
and close transactions online or offline by tracking through ZINFIs CRM and other
portal modules.
- New Prospect Marketing Partners can also leverage ZINFIs
portal to drive new customer acquisition by leveraging several components of the
platform. New prospect lists can be purchased from ZINFI.
- Reporting & Metrics - ZINFI to provide detailed daily and weekly
reports to the Client regarding the total numbers of partners trained on the campaign,
number of campaigns started, leads generated, etc.
If you want to learn more about our integrated campaigns, then please
click here to learn more. If you want a custom campaign proposal,
then please
contact us.