Partner Recruitment

Campaign Approach:

1. Creative Theme Development ZINFI will set-up an integrated campaign theme for a specific product category.
2. Prospect List Development ZINFI will work with the Client to develop a target list of potential partners. For this ZINFI can use its in-house partner database or use lists provided by the Client or Clients distribution partner.
3. Campaign Portal Set-up The purpose of this portal is to capture reseller traffic by leveraging an on-line events portal fully co-branded with Client identities. We will have relevant products set up in the portal also. This allows focus and increasing awareness of the category to the new resellers who are being targeted for recruitment.
4. Reseller Marketing By leveraging ZINFIs list of prospective resellers, ZINFI will send out a direct mail and an email blast, and then follow up with telemarketing campaigns to the targeted list of resellers and invite them to an online webinar, which will be presented by the Client.
5. Webinar Process Management The following is a brief overview of the process that ZINFI will follow to set up appointments between the Client and prospective resellers:
   • Pre-webinar Registration By leveraging Step 1-4, ZINFI will drive event registrations.
   • Webinar Delivery Client team to provide webinar delivery by using the Clients content.
   • Post webinar follow-up ZINFI to follow up to set up one-on-one appointments with Client channel account managers and an interested resellers who want to join the Clients partner program.
6. Reporting & Metrics - ZINFI to provide detailed daily and weekly reports for the campaign to the Client.