Using ZINFI's MDF Management module you can set your marketing policies, along with approval hierarchy on a global basis. Instead of randomly allocating your precious market development funds, you can create regional strategies, and then allocate funds across multiple territories and partners to track overall effectiveness of each program. ZINFI's system will allow you to manage each region in a great degree of granularity to have complete control and visibility across all your programs.
ZINFI's MDF Management module can help you with the following core activities:
- Team Set-up - Define regions, territories, etc., where you allocate channel partners to a certain channel account management structure
- Policy Set-up - Implement specific MDF allocation and review policies for your partners to adhere to and your channel managers to effectively manage your MDF utilization.
- Program & Claim Requests - Set-up policies and allow your channel partners to submit requests for new marketing programs for review and approval by your channel management team. Track progress against approved programs, and allow partners to submit claims against your channel policies. Conduct necessary audits to ensure proper utilization of your market development funds.
- Program ROI Tracking - Track ROI from each programs, and integrated with your Deal Registration policies to ensure each marketing program is yielding world-class results.
- Reporting - Run detailed reports to see progress across different regions, including drill down to a region or a specific partner level to clearly understand progress to date, and future campaign plans.
In addition to the above mentioned key activities, ZINFI's MDF Management module can be linked to other Partner Relationship Management (PRM) modules to provide a highly efficient and effective channel management infrastructure for your organization.