Partner Relationship Management: An Alphabetical Guide to 50 Key Terms
Introduction Understanding the intricacies of partner relationship management (PRM) is crucial in business. Partner relationship management combines strategies, processes, and automation to streamline interactions between companies and the network of...
Successful Partner Relationship Management: Points, Trust-building, and Mutual Commitment
Key Components of Successful Partner Relationship Management Partner ecosystems are complex networks of organizations, each with its unique strengths and capabilities. As businesses expand their offerings, partnering with other organizations...
Partner Relationship Management – Six Main Takeaways
For an ecosystem-driven organization, partners are always going to be a critical component of the business strategy, whether it’s a vendor just starting out or an organization that has been established for years. After...
Top 10 Partner Relationship Management Trends to Watch in 2023
Macro, micro or what? 2023 will be a challenging but exciting year for partner relationship management, and while many forces are at play, it is clear a few major trends...
5 Core Partner Relationship Management Best Practices
More and more companies are marketing and selling through the channel to increase reach and velocity of product distribution. With that said, implementing this sales approach is a very complex...
Channel Management Maturity: How to Get There
The concept of a channel has existed since the Stone Age–when one person bartered with another. While technology has evolved rapidly over the past few thousand years, for many companies...
What Is Partner Relationship Management?
The discipline that embodies the principles and tactics of managing channel partners is called partner relationship management (PRM) or channel relationship management. At the foundation of channel management, you’ll find...
Grow your Agency Business for the Partner Relationship Management Market
The partner relationship management (PRM) automation market has been rapidly growing. Forrester forecasts this market will reach nearly $500 million in 2021, and it is expected to continue growing rapidly...
Salesforce PRM Pluses and Minuses
Salesforce is an amazing company led by its founder and CEO Marc Benioff. What started as a CRM-focused SaaS company has evolved over the past several decades into a business...
Helping Channel Partners Co-brand Sales Assets Using Your PRM Tool
Partner relationship management (PRM) tools have existed for more than a decade right now. Although early in the 2000s there were a few companies trying to build applications to manage...
Onboarding Your Partners into Your PRM Tool
Partner relationship management (PRM) tools are gaining traction across multiple verticals. While PRM tool adoption started predominantly in the technology segment, over the past few years other verticals—including manufacturing, finance,...
How to Use a PRM Tool to Train Your Partners
In this age of digital and remote work, partner training has moved online via partner relationship management (PRM) tools. Gone are the days when you used to travel for roadshows...
