Channel Sales factor Ebook
We have all experienced the challenge of direct selling. Now, to make things further complicated let us consider when we are trying to sell within an indirect go-to-market model via a network of channel sales partners. Added to this woe, let us also consider the complexities of multiple regions, products and solutions, as well as the constantly changing nature of the partner landscape. Nonetheless, these complexities can be managed if we keep in mind a few core factors that affect channel sales universally.