In Forrester’s 32-criteria evaluation of partner relationship management (PRM) platform vendors, we identified the eight most significant software providers in the category…and researched, analyzed, and scored them. This report shows how each provider measures up to help B2B marketing professionals and their technology management colleagues select the right vendor for their PRM platform.
The Forrester report notes that “ZINFI’s solution provides robust functionality, modularity, customizations, and is supported by localized concierge services in 14 countries… The solution comes with a wide set of integrated marketing tools such as search, social, syndication, email, event, and microsites that can be put together in a single- or multi-touch campaign. The solution has strong cross-functionality, including the asset eStore, integrated MDF/co-op management, adaptive reporting and business intelligence.”
Unified Channel Management Best Practices: A Guide To The Future of The Channel Industry
Partner Marketing Management Best Practices: A Guide to Successful Partner Marketing Efforts