High Performance Experience
High Performance Experience
Take your channel performance to a whole new level by automating all day-to-day tasks, workflows and partner activities end-to-end. Provide a native mobile application to partners on the go, and offer them a fully unified desktop and mobile experience. Recruit, onboard, engage, enable and manage partners with a 360-degree view of all “market to,” “market through” and sales activities to exponentially increase channel ROI.
Welcome to Unified Channel Management
One Platform, Many Solutions. Unified Channel Management (UCM) allows vendor organizations to build a high-performing global channel by integrating and aligning channel policies, channel programs, channel people (both internal employees supporting the partner base and employees of external partners), business process automation and channel partners. This unified approach to channel management requires end-to-end automation of three core sub-processes: partner relationship management (PRM), partner marketing management (PMM) and partner sales management (PSM).
Partner Relationship Management
Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor. A properly configured PRM solution dramatically reduces operation costs, efficiently allocates resources to the partners with the highest potential for driving profitable growth, and significantly increases partner satisfaction
Partner Marketing Management
Partner marketing management activities focus on enabling channel partners to drive demand from their prospect and customer base by leveraging the vendor’s marketing assets and tools. A well-designed PMM solution helps vendors optimize the use of market development funds, stimulate purpose-driven demand generation and exert control over brand extension via channel partners.
Partner Sales Management
Partner sales management activities focus on enabling internal channel management resources—e.g., channel account, field marketing and distribution—and channel partners to close more deals and close them faster. A properly deployed PSM solution gives marketing and sales teams insight into the effectiveness of marketing asset and sales campaign and increases sales closure rates and predictability.
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