Drive Profitable Growth at a Global Scale
Via a Unified Channel Management Approach

  • High Performance Experience

    Take your channel performance to a whole new level by automating all day-to-day tasks, workflows and partner activities end-to-end. Provide a native mobile application to partners on the go, and offer them a fully unified desktop and mobile experience. Recruit, onboard, engage, enable and manage partners with a 360-degree view of all “market to,” “market through” and sales activities to exponentially increase channel ROI.

Welcome to Unified Channel Management

Take your channel performance to a whole new level by automating all day-to-day tasks, workflows and partner activities end-to-end. Provide a native mobile application to partners on the go, and offer them a fully unified desktop and mobile experience. Recruit, onboard, engage, enable and manage partners with a 360-degree view of all “market to,” “market through” and sales activities to exponentially increase channel ROI.

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High Performance Experience

Find A Solution Set That Fits Your Business Requirements

  • Native Applications for Mobile Devices

    Our free native mobile app allows instant portal access to your organization & channel partners. Manage accounts, leads, opportunities, calendar entries, activities and more. Provide users with push notifications, location services and other easy-to-use intelligent functions.

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  • FluidCMS™ Content Management

    Set up and manage partner portal content, as well as “to partner” campaign content. Control access to specific content – by both individual user and by user group – based on criteria like device type, geographic location, partner tier and more.

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  • Partner Onboarding Management

    Automate the setup, business planning and partner enablement of your entire partner onboarding process. Create distinct tracks by partner type, partner profile and engagement level. Inclusive dashboard gives you and your partners “hawk’s-eye” progress views.

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  • Co-Branded Assets Management

    Set up and upload multiple types of buyer-facing assets that channel marketing reps, partner sales reps and others can access and quickly modify before sending to their respective buyers. Automatically manage publish and expiration dates to keep content current.

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  • Partner Learning Management Plus

    Manage your partner training and certification by partner tiers and types to systemically grow your partner competencies. Quickly set up certification programs for channel sales, marketing and technical teams. Includes multilingual functionality for localized certification programs.

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  • Partner Incentives Management

    Distribute leads to partners or partner groups based on criteria established in a “shark tank” distribution scheme. Manage the entire journey of prospective leads from generation to close. Set up an automated review and approval mechanism for all opportunities and deals.

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  • Partner Leads Management

    Efficiently manage the allocation of MDF and co-op funds to your channel partners. Automate the entire process of applying for funds, claiming compensation and documenting execution, and simplify the conversion of funds to local currency based on current rates.

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  • Partner Marketing Management

    Our powerful, easy-to-use partner marketing management (PMM) platform empowers your partner base to build marketing pipeline on their own quickly and robustly. Pick from a comprehensive set of 12 modules to start automating your partner marketing activities now.

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The Three Core Pillars of Unified Channel Management

Partner Relationship Management

Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor. A properly configured PRM solution dramatically reduces operation costs, efficiently allocates resources to the partners with the highest potential for driving profitable growth, and significantly increases partner satisfaction.

Partner Marketing Management

Partner marketing management activities focus on enabling channel partners to drive demand from their prospect and customer base by leveraging the vendor’s marketing assets and tools. A well-designed PMM solution helps vendors optimize the use of market development funds, stimulate purpose-driven demand generation and exert control over brand extension via channel partners.

Partner Sales Management

Partner sales management activities focus on enabling internal channel management resources—e.g., channel account, field marketing and distribution—and channel partners to close more deals and close them faster. A properly deployed PSM solution gives marketing and sales teams insight into the effectiveness of marketing asset and sales campaign and increases sales closure rates and predictability.

  • Request a Demonstration of any of ZINFI’s Solutions

    Contact our Experienced Sales Team to walk you through a personalized demo of the solution(s) that meet your organization’s requirements.

    Request A Personalized Demo