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High Performance Experience
Take your channel performance to a whole new level by automating all day-to-day tasks, workflows and partner activities end-to-end. Provide a native mobile application to partners on the go, and offer them a fully unified desktop and mobile experience. Recruit, onboard, engage, enable and manage partners with a 360-degree view of all “market to,” “market through” and sales activities to exponentially increase channel ROI.
Welcome to Unified Channel Management
Take your channel performance to a whole new level by automating all day-to-day tasks, workflows and partner activities end-to-end. Provide a native mobile application to partners on the go, and offer them a fully unified desktop and mobile experience. Recruit, onboard, engage, enable and manage partners with a 360-degree view of all “market to,” “market through” and sales activities to exponentially increase channel ROI.
Find A Solution Set That Fits Your Business Requirements
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Mobile Apps (iOS & Anroid)
Our free native mobile app allows instant portal access to your organization & channel partners. Manage accounts, leads, opportunities, calendar entries, activities and more. Provide users with push notifications, location services and other easy-to-use intelligent functions.
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FluidCMS™ Content Management
Set up and manage partner portal content, as well as “to partner” campaign content. Control access to specific content – by both individual user and by user group – based on criteria like device type, geographic location, partner tier and more.
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Partner Onboarding Management
Automate the setup, business planning and partner enablement of your entire partner onboarding process. Create distinct tracks by partner type, partner profile and engagement level. Inclusive dashboard gives you and your partners “hawk’s-eye” progress views.
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Co-Branded Assets Management
Set up and upload multiple types of buyer-facing assets that channel marketing reps, partner sales reps and others can access and quickly modify before sending to their respective buyers. Automatically manage publish and expiration dates to keep content current.
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Partner Learning Management Plus
Manage your partner training and certification by partner tiers and types to systemically grow your partner competencies. Quickly set up certification programs for channel sales, marketing and technical teams. Includes multilingual functionality for localized certification programs.
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Partner Leads Management
Efficiently manage the allocation of MDF and co-op funds to your channel partners. Automate the entire process of applying for funds, claiming compensation and documenting execution, and simplify the conversion of funds to local currency based on current rates.
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Marketplace Management
The Marketplace module enables an organization to create a thriving marketplace for its partners to sell its products and services to each other and to end-buyers in a private, invitation-only experience.
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Market Development Funds Management
Market Development Funds (MDF) Management enables organizations to allocate MDF and co-op funds to partners. It is also used to help partners apply for program funding and claim compensation through proper proof of execution.
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The Four Core Pillars of Unified Channel Management
Affiliate Marketing Management
Affiliates are your partners who focus primarily on promoting your brand to their audiences using a variety of tactics. In return, you pay them commissions for driving traffic to your website. With our affiliate marketing management (AMM) solution, you can ensure you recruit the right partners and enable them to promote your products and services through their network. As your affiliates drive targeted traffic to your website, you track their performance, pay them commissions, and grow your network.
Partner Relationship Management
Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor. A properly configured PRM solution dramatically reduces operation costs, efficiently allocates resources to the partners with the highest potential for driving profitable growth, and significantly increases partner satisfaction.
Partner Marketing Management
Partner marketing management activities focus on enabling channel partners to drive demand from their prospect and customer base by leveraging the vendor’s marketing assets and tools. A well-designed PMM solution helps vendors optimize the use of market development funds, stimulate purpose-driven demand generation and exert control over brand extension via channel partners.
Partner Incentives Management
Rewarding your partners for channel program activities is critical for success. The Incentives Management model allows you to automate your incentive programs – including market development funds, rewards, rebates, commissions and more – across the entire partner journey. Reward high-performing partners and incentivize high-potential partners to perform better.
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Request a Demonstration of any of ZINFI’s Solutions
Contact our Experienced Sales Team to walk you through a personalized demo of the solution(s) that meet your organization’s requirements.
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