Partner Relationship Management

Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor. A properly configured PRM solution dramatically reduces operation costs, efficiently allocates resources to the partners with the highest potential for driving profitable growth, and significantly increases partner satisfaction

Partner Marketing Management

Partner marketing management activities focus on enabling channel partners to drive demand from their prospect and customer base by leveraging the vendor’s marketing assets and tools. A well-designed PMM solution helps vendors optimize the use of market development funds, stimulate purpose-driven demand generation and exert control over brand extension via channel partners.

Partner Sales Management

Partner sales management activities focus on enabling internal channel management resources—e.g., channel account, field marketing and distribution—and channel partners to close more deals and close them faster. A properly deployed PSM solution gives marketing and sales teams insight into the effectiveness of marketing asset and sales campaign and increases sales closure rates and predictability.