High Performance Experience HPX
Welcome to Unified Channel Management
Take your channel High Performance Experience to a whole new level by automating all day-to-day tasks, workflows and partner activities end-to-end. Provide a native mobile application to partners on the go, and offer them a fully unified desktop and mobile experience. Recruit, onboard, engage, enable and manage partners with a 360-degree view of all “market to,” “market through” and sales activities to exponentially increase channel ROI.
The Four Core Pillars of Unified Channel Management
Affiliate Marketing Management
Affiliates are your partners who focus primarily on promoting your brand to their audiences using a variety of tactics. In return, you pay them commissions for driving traffic to your website. With our affiliate marketing management (AMM) solution, you can ensure you recruit the right partners and enable them to promote your products and services through their network. As your affiliates drive targeted traffic to your website, you track their performance, pay them commissions, and grow your network.
Partner Relationship Management
Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor. A properly configured PRM solution dramatically reduces operation costs, efficiently allocates resources to the partners with the highest potential for driving profitable growth, and significantly increases partner satisfaction.
Partner Marketing Management
Partner marketing management activities focus on enabling channel partners to drive demand from their prospect and customer base by leveraging the vendor’s marketing assets and tools. A well-designed PMM solution helps vendors optimize the use of market development funds, stimulate purpose-driven demand generation and exert control over brand extension via channel partners.
Partner Incentives Management
Rewarding your partners for channel program activities is critical for success. The Incentives Management model allows you to automate your incentive programs – including market development funds, rewards, rebates, commissions and more – across the entire partner journey. Reward high-performing partners and incentivize high-potential partners to perform better.
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