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Common core Modules
Portal Content Management
i This module enables an organization to set up and manage partner portal content and “to partner” campaign content. All content can be assigned to different partner groups with granular access control.
Channel Profile Management
i This module enables an organization to granularly manage partner records (accounts, contacts, performance data, etc.). This allows you to segment partners effectively into groups with various parameters for optimized management capabilities.
Partner Locator Management
i Organizations can use this module to give customers convenient online access to a searchable database of partners. Customers can search by location, vertical, certifications, medallion status and more to find partners who can guide them to the right solution.
Partner Communications Management
i With this module, channel and field marketing teams can communicate with their partners via emails, newsletters and social media to drive traffic to partner portal pages and keep partners up to date on the latest programs and initiatives.
Content Library Management
i This module allows an organization to set up various content and tactics so that channel partners can run single-touch or multi-touch co-branded campaigns using a SMART campaign flow.
Co-Brandable Assets Management
i This module enables an organization to provide digital assets to channel partners, who can then co-brand these assets and reuse them for various marketing- and sales-related activities.
Business Intelligence Reports
i The Business Intelligence Reports module provides hundreds of default reports as well as tools for creating custom reports. This allows users to understand what is working and what needs improvement in channel performance and programs on a local and global level.
Partner Relationship Management
Partner Onboarding Management
i This module enables an organization to automate partner recruitment and onboarding processes via step-by-step activities. Based on partner type, engagement and other variables, you can create different onboarding tracks.
(optional to add)
Partner Contracts Management
i This module enables an organization to dynamically manage and keep track of all the contractual documents that channel partners sign during the various phases of the partner engagement cycle.
(optional to add)
Partner Content Management
i This module enables an organization to set up and manage partner portal content and “to partner” campaign content. All content can be assigned to different partner groups with granular access control.
(optional to add)
Partner Business Planning
i This module enables an organization to develop business plans by working with internal and external partner stakeholders to ensure plan execution and compliance.
(optional to add)
Partner Learning Management
i This module enables an organization to manage channel partner training and certification by various partner tiers and types to grow partner competencies in a systematic way through structured curricula.
(optional to add)
Market Development Funds Management
i This module enables an organization to allocate market development and co-op funds to partners. You can also use this module to help partners apply for program funding and claim compensation by supplying proper proof of execution.
(optional to add)
Partner Rewards & Rebates Management
i This module enables an organization to automate management of various incentives schemes, such as sales rewards, company rebates and commissions to drive channel performance.
(optional to add)
Partner Marketing Management
Search Marketing Management
i This module provides a dynamic linkage between paid ad (Google AdWords, Facebook, etc.) search network and marketing campaigns. This module is used for multi-partner inbound integrated lead generation activities.
(optional to add)
Social Syndication Management
i This module enables an organization to syndicate social media content via the channel partner network. Partners can autostream or manually customize each social feed for instant or delayed posting.
(optional to add)
Web Syndication Management
i This module enables an organization to distribute product and solution web showcases via a channel partner’s website. Web syndication amplifies organizational reach and lead generation through a distributed channel partner network.
(optional to add)
Microsite & Landing Page Management
i This module enables an organization to set up co-branded microsites or landing pages. This allows partners to engage their prospects and customers via single-touch or multi-touch digital drip campaigns.
(optional to add)
Event Marketing Management
i This module enables an organization to set up trigger-ready multi-touch “event in a box” campaigns that can be quickly co-branded and customized. This allows channel partners to engage their prospects and customer base.
(optional to add)
Email Marketing Management
i This module enables an organization to set up multi-touch co-branded emails. These emails create the foundation of various integrated campaigns, whether they lead to microsites, events, syndication or call campaigns.
(optional to add)
Campaign Library Management
i This module allows an organization to set up various content and tactics so that channel partners can run single-touch or multi-touch co-branded campaigns using a SMART campaign flow.
(optional to add)
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