Why Read This Book?
Navigating the many options and channels needed for successful marketing in this digital age requires an extensive map. As most partner companies do not have in-house marketing teams, most vendors are creating multi-channel campaigns that can be used by their partners to aid their partner’s marketing efforts. Rolling out a global partner marketing management programs require the vendors to be savvy with both channel marketing best practices, but also in the world of software automation.
This booklet focuses primarily on various aspects of channel marketing automation needed to enable partners globally to increase channel program ROI. By utilizing best practices, you can scale your programs globally, and begin to automate profitable growth. We hope you will walk away with pragmatic ideas that you can start implementing today to make a sustainable difference in your organization.
Synopsis of Core Sections