ZINFI earned scores of 4.22 (out of a possible 5.0) and 4.2 in Forrester’s categories of “Current Offering” and “Strategy,” respectively, and 13 scores of 5.0 for specific evaluation criteria.

ZINFI’s PRM solution provides robust global capabilities with excellent functionality, flexibility through a modular approach, and infinite customizations for complex channel environments. Paired with strong PRM functionality, concierge services, and sales enablement, the company was one of the first to envision unified channel management. It’s also put significant work into improving UI/UX, deal registration, MDF management, and business intelligence features in the past few years. The company is actively looking to make additional sales and marketing investments to enter other industries and market segments that it hasn’t focused on before.