ZINFI’s Partner Marketing Management (PMM) software has a dynamic business intelligence engine that allows both vendors and partners to understand key drivers for marketing performance. A user can not only create tactical (search, social, email, event, etc.) reports, but also run cross campaign reports to truly understand what would generate most amount of leads. This allows both vendors and partners to focus on what is working and how best to increase performance.
This module enables both vendors and users to use default reports, build custom reports and add personalized reporting components on to a dashboard view to keep an eye what is working and what needs changing.
Key Features Include: