ZINFI’s Partner Marketing Management (PMM) platform comes with an integrated Partner Lead Management module for vendors and partners to use. This allows tracking of marketing activities and results from multiple campaigns and tactics. This module has an integrated lead tracking capability that can monitor click metrics, site visits details and develop detailed lead scoring metrics.
This module can enable a vendor to allocate leads to partners and then track and manage those leads. It also provides a seamless integration to a vendor’s CRM and a partner’s existing CRM infrastructure in a private and secure fashion.
Key Features Include: