A world-class channel marketing program not only focuses on managing the partner base by providing partners with training, marketing tools and sales programs, but also enables partners’ sales reps to get better at closing deals and opportunities. In order to achieve your sales enablement goals, you must enable your channel sales reps with the latest sales techniques, tools and methodologies. Since products and solutions evolve at a rapid pace in today’s environment, it is essential that your partners’ sales reps have access to relevant methods and tools when they need them.
A best-of-breed partner sales management (PSM) platform helps your partners’ sales rep get significantly better at closing newly developed opportunities. Organizations deploying a partner portal and other sales tools offering partner training, documents, battle cards, competitive analysis and other tools are poised to take their channel-based sales processes to the next level of sales efficiency and effectiveness.
As they sell products and services, reps also learn how to answer questions related to each sales stage and track what the end buyers are interested in through digital tracking methodologies. Use our PSM software to develop digitally integrated sales capabilities using step-by-step selling and training processes informed by partner sales reps. This helps you and your partners continuously improve tactics so that overall sales costs go down and sales closing rates go up.