Enterprise Technology International (ETI) Uses ZINFI Partner Portal to Automate and Integrate Email, Microsite and Social Marketing Campaigns
Web-based partner portal makes it easy to leverage co-brandable, customizable marketing assets from a major global technology vendor to reach new prospects through multiple channels
Pleasanton, CA — April 23, 2019 — ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that Enterprise Technology International (ETI)—a Colorado-based IT consulting and services company providing cloud services and IT solutions to small and medium-size enterprises across multiple verticals—has adopted the ZINFI partner portal to boost its marketing efforts and generate awareness of its IT services offerings.
ETI leverages strategic partnerships with some of the world’s best-known technology vendors to provide its customers with solutions ranging from cloud computing, converged infrastructure and managed services to mobility, networking and virtualization. As a reseller of solutions from a major software vendor, ETI recently gained access to that vendor’s partner marketing center—a web-based partner portal from ZINFI. ZINFI is an industry leader in integrated channel marketing automation solutions for partner recruitment, engagement, enablement and management. The partner portal gives ETI easy-to-use marketing tools and assets that can be quickly co-branded and customized for integrated campaigns.
ETI is currently running two campaigns that target prospects via multiple touchpoints, including email, microsite and social media. “It really gives us a one-two-three punch,” says Anthony Walker, who oversees sales and marketing at ETI. Walker is especially enthusiastic about the portal’s syndication tools. “You can quickly set up a site, and it offers a great overview of the vendor’s emerging technology” alongside ETI branding and messaging, he says.
When he began to use the portal, Walker worked closely with a ZINFI partner marketing concierge who provided technical and general marketing guidance. The concierge gave ETI advice on refining their messaging, leveraging their partnership with the vendor and identifying the most relevant resources in the portal, and he helped ETI tailor the campaign to their target audience. Speaking of the concierge, Walker said, “He’s really acted as a trusted advisor and a partner. There are a lot of resources in the partner portal, and the concierge did a really good job of walking me through the process of setting up a campaign step-by-step.”
For more information about ETI’s use of the ZINFI partner portal, click here.
In 2018, ZINFI received recognition for its channel marketing automation leadership in two separate analyst reports from Forrester Research. Most recently, ZINFI was named a leader in The Forrester Wave™: Partner Relationship Management, Q4 2018 report, earning 13 perfect (5.0) scores for a broad range of specific evaluation criteria. Forrester cited ZINFI’s horizontal approach to the market and its “strong engineering pedigree,” noting that “ZINFI’s PRM solution provides robust global capabilities with excellent functionality, flexibility through a modular approach, and infinite customizations for complex channel environments.” Earlier in 2018, ZINFI was named a leader in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 report, which praised the “robust functionality, modularity, and customizations” of ZINFI’s Unified Channel Management (UCM) platform—the only solution in the marketplace developed as a native platform for complete integration of partner relationship management (PRM), partner marketing management (PMM) and partner sales management (PSM).
To access more information about ZINFI’s Partner Relationship Management platform or to download a copy of ZINFI’s best practices guide on Partner Relationship Management, please visit our website at https://www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.
About Enterprise Technology International
ETI is a service-disabled veteran-owned small business (SDVOSB), cloud services, and IT solutions provider. We provide Software as a Service (SaaS), Infrastructure as a Service (IaaS), and Platform as a Service (PaaS) Cloud Solutions to small and medium-size enterprises (SMEs) and to the public sector. Our core solutions offerings include Cloud Computing, Converged Infrastructure, Managed Services, Mobility, Networking, Security, Storage, and Virtualization. We are strategically partnered with leaders in the technology industry, which allows us to deliver enterprise-class solutions. The breadth and depth of our information technology solutions gives us the capability to deliver unparalleled solutions across industry verticals. We pride ourselves in providing integrated solutions that enhance cross-functional and line of business processes. Our solutions are based on best-in-breed and best-in-class technology. Visit https://enterpriseti.com.