Forrester’s 25-criteria evaluation of through-channel marketing automation platforms identifies the 15 most significant vendors in the marketplace and researches, analyzes and scores them.

The Forrester report notes that “ZINFI’s solution provides robust functionality, modularity, customizations, and is supported by localized concierge services in 14 countries… The solution comes with a wide set of integrated marketing tools such as search, social, syndication, email, event, and microsites that can be put together in a single- or multi-touch campaign. The solution has strong cross-functionality, including the asset eStore, integrated MDF/co-op management, adaptive reporting and business intelligence.” The report goes on to say, “… ZINFI could be a formidable player in multiple industries and segments around the world.”