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Forrester Wave: TCMA 2018

Forrester TCMA 2018

ZINFI Technologies Named a Leader in 2018 Analyst Evaluation of Through-Channel Marketing Automation Platforms


Why Read This Report

Forrester’s 25-criteria evaluation of through-channel marketing automation platforms identifies the 15 most significant vendors in the marketplace and researches, analyzes and scores them.

The Forrester report notes that “ZINFI’s solution provides robust functionality, modularity, customizations, and is supported by localized concierge services in 14 countries… The solution comes with a wide set of integrated marketing tools such as search, social, syndication, email, event, and microsites that can be put together in a single- or multi-touch campaign. The solution has strong cross-functionality, including the asset eStore, integrated MDF/co-op management, adaptive reporting and business intelligence.” The report goes on to say, “… ZINFI could be a formidable player in multiple industries and segments around the world.”


ZINFI recognized for its “wide set of integrated marketing tools” and its potential to be a “formidable player” in multiple industries and segments around the world


Thank you for your interest in reading the The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018. To download a copy of this report, please contact Forrester directly – or visit their website ( to gain access to this report. Alternatively, please read our press release here.

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