Next-Gen PartnerOps Video Podcasts

Distribution Reinvented: AI Playbook for Channel Management Distribution and channel management are being transformed by platforms, ecosystems, and AI. The traditional distributor model — focused on warehousing, transactional resale, and hardware margins — has shifted to multi-tier cloud distribution, marketplace...

Brand as Leverage: Marketing in the AI Era In 2026, partner ecosystem marketing is driven by mind share, not lead volume. Companies don't lose deals because of inferior products or slower services — they lose because key audiences simply don't...

Why Industry 4.0 Demands Partner Ecosystem Orchestration Partner ecosystem orchestration connects the independent initiatives within an Industry 4.0 program — modernization, optimization, and transformation pilots — into a unified system that drives real business change rather than isolated wins. According...

Partner Ecosystem Management: The Multiplayer Advantage Partner ecosystem management stands as one of the most enduring competitive advantages for enterprise B2B technology and manufacturing companies — a structural edge that single-player AI tools simply cannot replicate, since ecosystem coordination is...

From Transaction to Relationship: AI and Channel Management The TSD (Technology Solutions Distributor) channel manages over $16 billion in annual revenue through 1,200 suppliers and 12,000 trusted advisors — yet its transactional portals fragment supplier visibility and limit relationships. Channel...

The Ecosystem Edge: Mastering Ecosystem-Led Growth This episode features Juhi Saha, CEO of Partner1, who explores the transformative potential of Ecosystem-Led Growth within the B2B technology sector. Drawing on her experience at Microsoft and Intel, along with leading the acquisition...

Navigating AI Disruption in Partner Ecosystems The TSD Partner Ecosystem Strategy is facing a massive transformation today. Private equity consolidation and AI adoption are the primary drivers of this change. Technology value is now measured and delivered in entirely different...

The Future of SaaS: Agents Replace Software? The Future of SaaS is fundamentally redefining the software industry by shifting from static tools toward dynamic, autonomous agents that execute complex business workflows. In this episode, Sugata Sanyal interviews Alina Vandenberghe, the...

Building Scalable Companies via Venture Studios A venture studio acts as a central engine that simultaneously builds and scales multiple startups. Unlike traditional accelerators, it offers long-term, hands-on involvement by integrating the roles of entrepreneur, operator, and investor. According to...

Scaling Salesforce Growth Through Focused Strategic Partner Ecosystem Orchestration Partner ecosystem orchestration is the strategic coordination of diverse partner entities within a technology environment to drive scalable revenue and customer success by aligning specific product solutions with vendor sales goals,...

Scaling Nonprofit Fundraising Through Strategic Partner Ecosystem Orchestration Partner Ecosystem Orchestration is the strategic alignment of diverse third-party entities to deliver integrated value to a specific market segment. In the nonprofit sector, this involves connecting donors, charitable organizations, and technology...

Next Frontier of OT/IoT Ecosystem: AI & Cybersecurity In this crucial discussion, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Barry Mainz, CEO of Forescout Technologies, to dissect the Next Frontier of OT/IoT Ecosystem: AI & Cybersecurity. Barry...

Future of B2B Marketing: AI & Trust Redefining the Journey The world of B2B Marketing is undergoing a seismic shift, driven by rapid advancements in technology and a fundamental change in how buyers engage. In this insightful discussion, Sugata Sanyal,...

RevOps is Dead: Why GTM Ops is the Future In this insightful episode, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Andy Mowat, Founder of Whispered and former RevOps leader at Upwork, Box, Culture Amp, and Carta. They...

Future of Managed Service Providers: Automation, Security, and AI In this insightful episode, Sugata Sanyal, Founder & CEO of ZINFI, welcomes Michelle Accardi, CEO of Liongard, for a deep dive into the evolving world of channel partnerships and cybersecurity. Michelle...

Partner Data, AI, and Trust: The Future of Co-Selling The future of partnership success hinges on precision, data, and trust in a hybrid channel world. This discussion, led by Sugata Sanyal, Founder & CEO of ZINFI, features two industry pioneers:...

Startups to Grownups: Scaling Cybersecurity Through the Channel In this insightful discussion, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Douglas Brockett, Executive Chairman of Red Access and Cynet, to explore the rapidly evolving world of cybersecurity. The...

Modernizing Channel Marketing: AI and Ecosystem Enablement This episode explores the transformative landscape of the IT industry, focusing on how companies are modernizing their approach to the channel. Host Sugata Sanyal, Founder & CEO of ZINFI, is joined by Anthony...

Building a Partner Ecosystem for Digital & Agentic Transformation This episode features a discussion between Sugata Sanyal, Founder & CEO of ZINFI, and guest Alex Richards, VP of Partnerships at Quantum Metric. They explore the strategic shift required to build...

First Principles Drive Modern Partner Ecosystem Success In this insightful episode, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Nelson Wang, Founder of Partner Principles, to discuss the critical evolution of the partnerships landscape. Nelson Wang, who brings...

HP Reinventing the Future of Work through AI & Partnerships This compelling discussion delves deeply into HP's channel strategy and how it is adapting to the future of work, driven by AI and evolving customer demands. Sugata Sanyal, Founder &...

The Channel's Shift to Partner-Led With AI In this episode, Sugata Sanyal Founder & CEO of ZINFI, sits down with Raegan Wilson, VP of Ecosystem Innovation and Solutions at Spur Reply. They delve into the dramatic transformation of the channel...

AI-Ready Enterprise: Scaling Your People Stack The cybersecurity landscape has undergone significant changes over the last three decades, evolving from hardware-based systems to complex, cloud-centric solutions. This evolution demands a new kind of leadership and a redefined channel strategy. In...

Tech Mahindra's Ecosystem: Driving Outcome-Driven AI Transformations In this episode, Sugata Sanyal Founder & CEO of ZINFI, sits down with Mayank Shekhar Choudhary, Senior Vice President of the Partner Ecosystem at Tech Mahindra in Europe. They discuss how Tech Mahindra...

Building a Partner Ecosystem-First Sales Strategy In this episode, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Matt Green, the co-founder and CRO of Sales Assembly. Matt shares his journey from finance to leading go-to-market teams in the...

Storytelling: The Heart of Partner Ecosystem Marketing In this episode, Sugata Sanyal, Founder & CEO of ZINFI, is joined by Ffjorren Zolfaghar, VP of Alliances at IDMWORKS. Ffjorren shares her unique career journey from journalism to the forefront of technology...

Leading Microsoft Ecosystems at Scale in the AI Era In this episode, Sugata Sanyal the main boss (Founder & CEO) of ZINFI, has a great chat with Nina Harding. Nina is a Corporate Vice President at Microsoft, overseeing how Microsoft...

Industry 4.0 Roadmap: Modernize, Optimize, Transform In this episode, Sugata Sanyal Founder & CEO of ZINFI, is joined by Jeff Winter, Vice President of Business Strategy for Critical Manufacturing and a leading Industry 4.0 influencer. They dive deep into the...

Unlocking Partner Ecosystem-Led Growth In this episode, Sugata Sanyal Founder & CEO of ZINFI, is joined by Rob Moyer, Head of Partnerships at Gong, to explore the intricacies of building a modern, high-growth partner ecosystem. Rob shares his unique perspective,...

Talent Recruitment for Startup: Missionaries & Mercenaries In this episode, Sugata Sanyal Founder & CEO of ZINFI sits down with Mark Bartlett, Co-founder and CRO of HireClarity, to explore the powerful parallels between military discipline and startup recruitment. Mark, a...

Partner Performance: Measure What Matters In this episode, Sugata Sanyal Founder & CEO of ZINFI, welcomes Chris Messina from QuarqAI in this talk. They discuss how hard it is to measure what partners do. Chris talks about starting QuarqAI to...

Debunking the Entrepreneurship Myth: Entrepreneurship's Past, Present, and Future In this episode, Sugata Sanyal Founder & CEO of ZINFI speak with Michael Gerber, the legendary author of the E-Myth, and Richard Chambers, a channel sales expert, about the foundational principles...

Future of Marketplaces: Apps, Agents & Alliances Marketplaces: Apps, Agents & Alliances In this episode, Sugata Sanyal Founder & CEO of ZINFI, and Roman Kirsanov, CEO of Partner Insight, delve into the evolving landscape of digital marketplaces. They explore the...

AI in Sales: Navigating the Silent Buyer's Journey The landscape of enterprise sales has dramatically shifted, with buyers making most of their decisions long before engaging with a sales representative. In this new era, where the buyer's journey is increasingly...

Leadership at a Global Scale: ServiceNow Partner Marketing In the dynamic world of technology and global business, effective partner marketing is no longer just about campaigns; it's about strategic leadership, fostering collaboration, and leveraging cutting-edge technology to achieve unprecedented scale....

Humanizing Brands: Authentic Stories for Connecting & Partnering In this episode, Sugata Sanyal Founder & CEO of ZINFI, hosts a compelling discussion with Ademola Adelakun, Founder of A2 Media, and Will Taylor, Co-founder & Chief Partner Officer at Audience-led. The...

Mastering LinkedIn: Building Personal Brands for Social Selling Join Sugata Sanyal, Founder & CEO of ZINFI, hosts a compelling discussion with Chelsea Olsen, Founder of CLOHZ, a leading expert who trains B2B teams on leveraging LinkedIn for pipeline building and...

AI-Powered PartnerOps: The Next RevOps Frontier In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Kyle Edmund Hayes, Founding Partner at Ecosystem Revenue Dynamics. Together, they explore the fast-changing...

Sales Development: AI's New Playbook The world of sales has undergone a seismic shift, transforming from traditional cold calling to a nuanced, tech-driven, and human-centric approach111. In the age of AI, Sales Development isn't just about making dials; it's about...

Tech Partnerships: Driving Integration-Led Growth In today's complex and evolving digital landscape, strategic Technology Integration Partnerships are no longer a luxury but a necessity for business growth. This podcast delves into the meticulous process of building these vital alliances from...

Beyond the Dark Web: Zero Trust for Enterprise Security Cyber threats evolve unprecedentedly, and bad actors even weaponize AI. Traditional security approaches are no longer sufficient. This podcast dives deep into the critical need for a Zero Trust Security model,...

Sales Enablement with EQ in the AI Era The digital landscape is rapidly changing, redefining sales and leadership. This podcast explores how emotional intelligence (EQ) and Artificial Intelligence (AI) fundamentally drive sales enablement and organizational growth. Discover how human skills...

Smartsheet's Ecosystem Growth: Powered by PartnerOps Excellence The dynamic world of enterprise software demands precision, strategy, and robust PartnerOps for scaling growth and managing complex partner ecosystems. This podcast delves into Smartsheet's meticulous approach to building, evolving, and optimizing its...

Second-Party Data: AI Unlocking Ecosystems In the fast-evolving landscape of modern business, the strategic use of data is paramount for sustainable growth. This podcast dives deep into the power of second-party data and how artificial intelligence (AI) is transforming its...

Partner Ecosystem Recession-Proofing Your Growth Achieving sustainable growth in a dynamic business landscape, especially amidst economic uncertainties, requires a paradigm shift. This podcast explores how leveraging robust partnership ecosystems isn't just an option—it's a critical strategy for building resilience and...

EQ + AI: The New Formula for Partner Ecosystem Success In this episode of ZINFI’s podcast series, Sugata Sanyal, Founder & CEO of ZINFI, hosts Jason Glass, Global Head of Partner Sales at SugarCRM, for a deep dive into the...

AI Disrupts Telecom Channel and Workforce Impact In this high-energy episode, Sugata Sanyal, Founder & CEO of ZINFI, hosts Kameron Olsen, a seasoned telecom entrepreneur and expert in the TSD (Technology Solutions Distributor) ecosystem. Kameron brings two decades of experience...

How to Exponentially Scale the Value of Managed Service Providers Business In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal, Founder & CEO of ZINFI, interviews Tim Conkle, Founder & CEO of The 20 MSP, to explore...