Next-Gen PartnerOps Video Podcasts

Vision to Velocity: A Systems Thinking Playbook for Scaling Startups In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Bruce Eckfeldt —former architect turned entrepreneur and founder coach—to discuss...

Scaling Partner Ecosystems with Strategy, Programs & PartnerOps In this insightful episode of the ZINFI PartnerOps Podcast series, Sugata Sanyal, Founder & CEO of ZINFI, speaks with Kristin Carnes, Vice President of Global Channel Programs & Operations at Netskope, about...

The Future of Managed Service Providers in the Age of AI and Automation In this insightful episode of the ZINFI Podcast series, Sugata Sanyal, Founder & CEO of ZINFI, welcomes Erick Simpson, an MSP industry veteran and thought leader, to...

Building Scalable, Trust-Driven Partner Ecosystems In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal, Founder & CEO of ZINFI, is joined by Bryn Jones, Co-founder and CEO of PartnerStack. Together, they explore the evolution of partner ecosystems...

Hyperscalers, ISVs, and AI: Shaping the Future of B2B Software Distribution In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal, Founder & CEO of ZINFI, sits down with John Jahnke, CEO of Tackle.io, to explore how hyperscalers,...

Leading Global Partner Programs Transformation at Scale In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Craig Patterson, Global Channel Chief at Exabeam, to discuss the intricacies of transforming...

The Art of Scaling Culture: Building Like a Product, Letting Go Like a Leader In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal, Founder & CEO of ZINFI, engages in a rich conversation with

The Rise of AI Agents in Partner Experience Management In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal, Founder & CEO of ZINFI, hosts Naomi Dreifuss, Founder & CEO of Zugit, for a dynamic conversation on the...

Partner Marketing at Scale: Insights from 23,000 SAP Partners In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal, Founder & CEO of ZINFI, hosts Andrew Kisslo, SVP of Global Partner Marketing at SAP. With 23,000 partners globally, SAP’s...

From TikTok to LinkedIn: Social Selling Across the Generational Divide In this engaging episode, Sugata Sanyal, Founder & CEO of ZINFI, welcomes Amelia Taylor, founder of The Revenue Table, for an in-depth conversation on how social selling has become a cornerstone of...

Building Partner DNA Inside Organizations In this engaging episode, Sugata Sanyal, Founder & CEO of ZINFI, speaks with Theresa Caragol, CEO of AchieveUnite, about the strategic evolution of partner relationship management (PRM). As the author of Partnering Success and a...

Partner Marketing: AI’s Role in B2B Lead Generation In this engaging episode, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Terry Hedden, Founder and CEO of Marketopia, to discuss the transformative impact of AI on B2B lead generation...

Partner Marketing: Evolution of Marketing Through Partners In this episode of our ZINFI Podcast Series, Sugata Sanyal, Founder & CEO of ZINFI Technologies, sits down with Jon Rivers, Co-Founder of Marketeery, to explore the evolution of marketing through partners. Together,...

Scaling Partner Ecosystems: Lessons from Cisco & SonicWALL In this compelling episode of ZINFI’s Partner Ecosystem Podcast, host Sugata Sanyal, Founder & CEO of ZINFI, welcomes Michelle Ragusa-McBain, a global channel leader with executive roles at Cisco, SonicWALL, and more....

Partner Ecosystem Playbook: Build, Scale, Succeed Discover How Apollo.io Built & Scaled Its Ecosystem. In this episode of ZINFI’s partnership ecosystem leadership series, Sugata Sanyal speaks with Jennifer Rhima, Head of Partnerships at Apollo.io, about how she built a global...

The Evolution of PartnerOps: Past, Present & Future Partner operations (PartnerOps) have transformed from traditional resale models to dynamic, AI-driven ecosystems that accelerate business growth. In this episode, Sugata Sanyal, Founder & CEO of ZINFI, speaks with Antonio Caridad, Head...

AI’s Next Move: Private Cloud & Edge Computing In this episode, Sugata Sanyal speaks with Vineet Sharma, Global Alliances & Ecosystems Lead at Cloudera, about the transformative role of AI in private cloud and edge computing. As businesses rethink their...

Partner Marketing: Control the Scroll, Control the Outcome In this episode, we explore partner marketing strategies with Justin Zimmerman from Partner Playbooks. He reveals how marketers can control the scroll and capture audience attention using multi-channel tactics, including LinkedIn, email,...

Winning with Partner Advisory Councils In this episode, Mary Catherine Wilson, CMO of Future Tech Enterprise, Inc., joins Sugata Sanyal to explore the impact of Partner Advisory Councils on vendor-partner collaboration, partner enablement, and business growth. Drawing from her experience...

5 Keys to Building a High-Impact Marketing Funnel A high-impact marketing funnel is essential for driving engagement, generating leads, and increasing customer conversions. In this episode, Bryant Walker, CEO of Tavo Media Group, shares the five critical keys to building...

AI-Powered PRM: Transforming Partner Ecosystems for the Future of Business In this insightful episode, Sugata Sanyal, CEO of Zinfi Technologies, hosts Mei Zhou, CEO of WoW Consulting Agency, to discuss the evolution of Partner Relationship Management (PRM) and the role...

7 Keys to Building a Thriving Partner Ecosystem In this episode, we explore 7 keys to Partner Relationship Management with Scott Pollack, CEO of Firneo, and Sugata Sanyal, CEO of Zinfi Technologies. They discuss essential strategies for partner ecosystem management,...

7 Key Trends Shaping the Future of Partner Ecosystems & Channel Tech The partner ecosystem landscape is evolving rapidly, with channel technology and AI driving significant transformations. In this episode, Sugata Sanyal and Jay McBain discuss seven key trends shaping...

5 Keys to Successful Channel Partnerships In this episode, Sugata Sanyal and Ted Finch, CEO of Chanimal and Chanimal University, discuss the five critical keys to creating and sustaining successful channel partnerships. Ted shares decades of experience and offers actionable...

5 Secrets to Scaling a SaaS Unicorn Scaling a SaaS unicorn requires a deep understanding of market needs, a strong go-to-market strategy, and right technology investments. In this episode, Sal Sferlazza, CEO of NinjaOne, shares five critical secrets that helped...

7 Ways HubSpot Scales Partnerships for Growth In this episode, Sugata Sanyal hosts Kelly Sarabyn, Director of Technology Partner Programs and Strategy at HubSpot, to explore how HubSpot scales partnerships for growth. With 1,500+ app partners and a thriving solutions...

From Analog to AI: Telco's Journey In this compelling episode, Sugata Sanyal sits down with Eric A. Brooker, a seasoned channel advisor and leadership expert, to explore five transformative strategies telcos must embrace to stay competitive in 2024. Together, they...

How to Start and Scale Partner Ecosystems In this episode, Sugata Sanyal, CEO of ZINFI, talks with Eleanor Thompson, founder of Branchworks, about the crucial steps in establishing and expanding a partner ecosystem. With over a decade in partnership management, Eleanor shares her...

4 Pillars of GE Healthcare’s Partner Ecosystem Success This episode features Mahdi Menous, Senior Director of Digital Commerce Strategy and Operations at GE Healthcare, as he unpacks the four pillars driving success within their partner ecosystems. Host Sugata Sanyal delves...

5 Trends Reshaping Partner Ecosystems in 2025 In this enlightening episode, Sugata Sanyal, CEO of ZINFI, hosts Jay McBain, Chief Analyst at Canalys, and Darryl Oliver, Director of Ingram Micro Cloud, to discuss five pivotal trends driving transformation within partner ecosystems as we approach 2025. The...

Unlocking Channel Success for Mid-Market Companies In this episode, Sugata Sanyal, CEO of ZINFI, interviews Huba Rostonics, an experienced channel strategist and consultant, on unlocking channel success for mid-market companies. They discuss developing and refining a partner ecosystem by identifying...

5 Steps to Marketplace Success for ISVs In this insightful episode, Ashleigh Vogstad, CEO of the channel marketing agency Transcends, joins Sugata Sanyal, CEO of ZINFI, to explore the essentials for Independent Software Vendors (ISVs) aiming to succeed in digital marketplaces like Microsoft’s....

4 Keys to Successful Partner Relationships In this episode, AppOmni's CRO Brandon Conley joins host Sugata Sanyal, CEO of ZINFI, to share four keys to fostering successful partner relationships in the SaaS industry. Conley draws on his experience with channel...

Past, Present, and the Future of Cybersecurity In this engaging episode, we explore the dynamic world of partner ecosystems, examining their critical roles in advancing cybersecurity and propelling significant business growth. The podcast presents Joe Levy, CEO at Sophos, who...

AI’s $7 Trillion Revolution: Tech and Partners In this insightful podcast, Chief Analyst at Canalys, Jay McBain, discusses the transformative impact of cloud computing and AI on global economics, channel dynamics, and IT spending with ZINFI Technologies’ CEO, Sugata Sanyal....

Leveraging AI and Innovation in Partner Marketing In this insightful podcast, Heather K. Margolis, a seasoned channel marketing expert, joins Sugata Sanyal to discuss the evolving landscape of partner marketing. They explore how AI is reshaping demand generation, partner enablement,...

Mastering SaaS Sales in a Demand-Neutral Market In this engaging podcast episode, Chris Orlob, CEO of pclub.io, and Sugata Sanyal, Founder & CEO of ZINFI Technologies, explore the rapidly changing landscape of SaaS sales. As the market shifts to a...

Exploring the Evolution and Future of Partner Ecosystems In this insightful podcast, Sugata Sanyal, CEO of ZINFI Technologies, converses with Jason Beal, Vice President of Worldwide Partner Ecosystems at Barracuda. Jason shares his extensive experience in the tech industry, exploring...

Accelerating Engagement and Revenue in Partner Ecosystems Through Structured Performance In the podcast, Craig Booth, a Channel Expert and Founder of Channel Force, discusses the importance of structured performance in partner ecosystems with ZINFI Technologies' CEO Sugata Sanyal. Booth emphasizes...