Market To Partners
Use ZINFI’s Multi-Touch Campaign Management to directly market to partners with customizable multi-channel campaigns that educate, activate, and grow engagement.
- Launch single-touch or drip campaigns
- Deliver via email, microsites, social posts, and event invites
- Drive dynamic lists based on partner type, region, or program alignment
- Track responses, form fills, clicks, and KPI metrics
- Sync engagement data with CRM systems
- Use segmentation filters and advanced targeting to enhance campaign effectiveness
Market Through Partners
Extend your corporate marketing strategy by enabling partners to co-brand and deploy pre-approved campaigns across multiple channels, markets, and local geos.
- Partners download or send turnkey lists, CTA, and creative units
- Digital co-branded microsites and email marketing tools
- Execute single- or multi-touch nurture workflows
- Real-time tracking of partner-specific campaign activity
- Strengthen the vendor–partner alignment through localized campaigns while maintaining brand integrity
Market With Partners (Concierge)
Outsource campaign execution to certified agencies in the ZINFI Marketplace using Market With (Concierge) services.
- Access a catalog of Concierge Agencies offering various services
- Select from predefined or custom packages (e.g., Lead Gen, Social Outreach)
- Use MDF funds with vendor-approved workflows, or pay by credit card
- Agency executes the program on behalf of partners
- Transparent dashboards for ROI, spend, and performance tracking
Scale partner marketing without adding internal resources through vendor-aligned agency execution.
Partner Experience
Intuitive campaign tools designed for partners to receive, execute, and track marketing initiatives.
- Receive shared marketing campaigns (Market To)
- Co-brand and execute campaigns independently (Market Through)
- Collaborate with agencies on joint campaigns within the Market With model
- Capture leads, track performance, and assess ROI metrics
Admin Experience
Powerful no-code tools for administrators to configure campaigns, manage compliance, and track partner marketing performance.
- Configure campaign templates, co-branding rules, and workflows
- Monitor execution and compliance across all campaign models
- Integrate with CRM and lead distribution
- Measure partner marketing effectiveness through unified dashboards
Enterprise-Grade Advantages
Built for scale with enterprise-level capabilities that ensure visibility, control, agility, and improved ROI across complex global ecosystems.
- Visibility: Track campaign reach and impact
- Control: Ensure brand compliance
- Agility: Allow partners to demand-ready content
- Scalability: Launch campaigns globally at scale
- Lower TCO: Reduce resource dependency
Deploy validated marketing playbooks across diverse partner profiles, leveraging centralized governance and automated workflows to drive global performance.
