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PMM – Email Marketing Management Provides Partner-Customizable Assets

Email Marketing Management

Email Marketing Management

The Email Marketing Management module of ZINFI’s partner marketing management (PMM) platform makes it easy for your organization to set up multitouch, co-branded emails. These emails create the foundation for a variety of integrated campaigns that generate leads via microsites, events, syndication or call campaigns.

Template Management

ZINFI’s Email Marketing Management module allows your organization to create ready-to-use templates for channel partners to deploy in various email campaigns. It’s a snap to set up multi-touch templates that your channel partners can quickly customize to run co-branded email campaigns.

You can also set up drip campaigns using diverse tactics tied to various CTAs, and your channel partners can deploy these drip campaigns with just a few clicks. Campaigns like these are a great way keep customers engaged and determine their interest level.

Key Features Include:

  • Easy content setup and management
  • Visibility configuration

Setup & Launch

With ZINFI’s Email Marketing Management module, channel partners can view the templates assigned to them by vendors, select a template and quickly create their own customized version of the template for their marketing activities.

The module’s Zone Lock feature is used by vendors during template creation to ensure that branding remains intact as partners edit content in defined zones. Customized templates can be saved by partners for future marketing campaigns.

Key Features Include:

  • Template selection
  • Content editing and customization

Performance Tracking

The Email Marketing Management module makes it possible for your organization to monitor and manage the performance of email campaigns executed by each partner with real-time analytics. Detailed metrics give you a better understanding of what’s working well, and which campaigns or campaign tactics need to be refined.

The module has also been designed to make it easy for your organization and your channel partners to track activities performed by each recipient of the emails sent, including links clicked, documents downloaded, forms filled out and more. This helps partners plan follow-up activities in a systematic way.

Key Features Include:

  • Summary dashboard
  • List of top performers
  • List of top performers
  • Detailed reporting