Email Marketing Management

Vendors and their channel partners use Email Marketing Management tools to create and manage targeted email distribution lists, which can be used in campaigns designed to create product awareness and get potential customers engaged.

You and your partners can also categorize contacts on a distribution list based on variables like their engagement level, allowing you to group contacts into different “buckets.” Module users can configure the sender’s email address to automatically receive replies and other notifications after delivery of the initial email to recipients.

Key Features Include:

• List creation and management
• List categorization and management
• Sender email management

The Email Marketing Management module makes it possible for your organization to monitor and manage the performance of email campaigns executed by each partner with real-time analytics. Detailed metrics give you a better understanding of what’s working well and which campaigns or campaign tactics need to be refined.

The Email Marketing Management module has also been designed to make it easy for your organization and your channel partners to track activities performed by each recipient of the emails sent, including links clicked, documents downloaded, forms filled out and so on. This helps partners plan follow-up activities in a systematic way.

Key Features Include:

• Link tracking
• Asset download tracking