The Email Marketing Management module of ZINFI’s partner marketing management (PMM) platform makes it easy for your organization to set up multitouch, co-branded emails. These emails create the foundation for a variety of integrated campaigns that generate leads via microsites, events, syndication or call campaigns.
Template Management
ZINFI’s Email Marketing Management module allows your organization to create ready-to-use templates for channel partners to deploy in various email campaigns. It’s a snap to set up multi-touch templates that your channel partners can quickly customize to run co-branded email campaigns.
You can also set up drip campaigns using diverse tactics tied to various CTAs, and your channel partners can deploy these drip campaigns with just a few clicks. Campaigns like these are a great way keep customers engaged and determine their interest level.
Key Features Include:
- Easy content setup and management
- Visibility configuration
Setup & Launch
Our access management features include module management tools that your organization can use to set up and manage various modules in the partner portal. It’s easy to manage the visibility of modules and control the features to be made available to various user groups by their profile. Pick and choose from a list of available modules and make those modules available to all of your channel partners, or make specific modules available to portal users based on their role and access privileges. This allows you to manage portal access at a granular level.
Key Features Include:
- Portal modules setup
- Portal modules management
- Modules and zone access management
Performance Tracking
The Email Marketing Management module makes it possible for your organization to monitor and manage the performance of email campaigns executed by each partner with real-time analytics. Detailed metrics give you a better understanding of what’s working well, and which campaigns or campaign tactics need to be refined.
The module has also been designed to make it easy for your organization and your channel partners to track activities performed by each recipient of the emails sent, including links clicked, documents downloaded, forms filled out and more. This helps partners plan follow-up activities in a systematic way.
Key Features Include:
- Summary dashboard
- List of top performers
- List of top performers
- Detailed reporting
