Best Practices Videos
Maximizing Sales Velocity with a Distributed Partner Network

Video – Maximizing Sales Velocity with a Distributed Partner Network

This video covers strategies to maximize sales velocity in a distributed partner network. It explains how product complexity impacts sales cycles and how to align partner programs with different selling...
How to Use Microsoft Copilot and HubSpot to Supercharge Your Content Marketing

Video – How to Use Microsoft Copilot and HubSpot to Supercharge Your Content Marketing

This video from ZINFI's Best Practices series explores essential content marketing strategies. Learn how to optimize your website using HubSpot CMS, write SEO-friendly articles with Microsoft Copilot, and leverage outbound...
B2B Marketing in the Age of Intelligence: A Comprehensive Guide

Video – B2B Marketing in the Age of Intelligence: A Comprehensive Guide

This video delves into B2B marketing for high-tech industry leaders, covering direct and indirect strategies, the evolution of marketing with digital technology, and effective ROI measurement. It highlights the importance...
Unlocking Partner Sales Potential through Co-Selling – Part 3

Video – Unlocking Partner Sales Potential through Co-Selling – Part 3

The final video in our co-selling series delves into the co-sales process, highlighting strategic collaboration between partners for effective selling, from lead generation to deal closure. It underscores unity and...
Unlocking Partner Sales Potential through Co-Selling – Part 2

Video – Unlocking Partner Sales Potential through Co-Selling – Part 2

This video delves into co-marketing and co-selling, contrasting the two while highlighting their synergies for collaborative business growth. Co-marketing involves brands collaborating on campaigns to expand reach, whereas co-selling unites...
Unlocking Partner Sales Potential through Co-Selling – Part 1

Video – Unlocking Partner Sales Potential through Co-Selling – Part 1

This video introduces co-selling, a strategic sales approach where businesses partner to sell complementary products or services, expanding market reach and enhancing sales outcomes. It contrasts co-selling with cross-selling, emphasizing...
Right Metrics for Your Channel Marketing Management Platform

Video – Right Metrics for Your Channel Marketing Management Platform

This video highlights the importance of selecting the right metrics in channel marketing management. It outlines three phases: Launch, Ramp, and Optimize, each focusing on different goals such as quick...
Most Important Features of a Channel Marketing Software Platform

Video – Most Important Features of a Channel Marketing Software Platform

The video introduces ZINFI's channel marketing software, emphasizing its ability to streamline partner marketing efforts through dynamic content management, seamless CRM integration, and robust marketing tools. It highlights features like...
How PRM Software Automation Can Drive Up Partner Satisfaction

Video – How PRM Software Automation Can Drive Up Partner Satisfaction

The video highlights ZINFI's leadership in transforming Partner Relationship Management (PRM) through automation, enhancing partner satisfaction significantly. It showcases how ZINFI's platform simplifies collaboration, making information access, learning, and market...
How to Work with Channel Management Software Vendors

Video – How to Work with Channel Management Software Vendors

This video guides viewers through the process of selecting the right channel management software vendor. It emphasizes the importance of aligning vendor selection with company strategy, carefully planning deployment, considering...
How To Conduct Multi-Partner Business Planning with PRM Software

Video – How To Conduct Multi-Partner Business Planning with PRM Software

In this video we’ll see how PRM software is pivotal for business planning, emphasizing streamlined collaboration and strategic planning with partners. It showcases the software's adaptability across various industries, facilitating...
Evolution of Channel Marketing Software

Video – Evolution of Channel Marketing Software

This video outlines the evolution of channel marketing software from the manual, spreadsheet-reliant processes of the 1980s to the sophisticated, cloud-based solutions of today. It highlights the early challenges, the...
★★★★★ Rated 97/100 on G2 | A Leader in Customer Satisfaction
Ready to Scale Your Partner Ecosystem?

Join Fortune 100 companies and global enterprises using ZINFI to drive channel success and accelerate revenue