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Microsites Management

Microsite & Landing Page Management

The Microsite & Landing Page Management module of ZINFI’s partner marketing management (PMM) platform enables your organization to set up co-branded microsites or landing pages, which partners can use to engage their prospects and customers via single-touch or multitouch digital drip campaigns.

Microsite Content Management

ZINFI’s Microsite & Landing Page Management module gives your organization the tools you need to quickly set up corporate-branded landing pages for your channel partners to use in the execution of various marketing activities. This helps you create broader awareness of your products and generate more qualified leads.

You can use the module to set up required pages, products and documents to be shown on the landing pages. Channel partners can customize existing content or add supplemental content to landing pages to meet their own business requirements.Key Features

  • Page management
  • Product management
  • Document management

Customized Page Management

With the Microsite & Landing Page Management module, you can create new customized pages to be added to the microsite in addition to the available default pages. We offer easy-to-use, CMS-like functionality, which allows you to create HTML-based content very quickly and efficiently.

The module also offers a URL availability feature which you can use to create a link to the URLs of your existing web pages in addition to the specific microsite you are currently creating. Similarly, your channel partners can add their own website pages to the predesigned microsite to customize it based on their needs.Key Features

  • New page setup and management
  • Existing web page URL association
  • Multilingual content management

Campaign Performance Management

Need to track campaign performance? The Microsite & Landing Page Management makes it easy for you to monitor the performance of campaigns executed by each partner based on real-time analytics. You will quickly have a clear understanding of which campaigns are working well, what needs improvement and why.

The module also enables your channel partners to keep track of the assets that are viewed or downloaded by prospects and the leads that are generated via the microsite and landing pages they have customized. This feature gives partners the information they need to prioritize their follow-up activities with prospective buyers.Key Features

  • Asset download tracking
  • Lead capture notification
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