At ZINFI we have had the opportunity to serve a set of marque clients of all sizes and from various domains. In addition to vendors and distributors, ZINFI also enables thousands of channel partners from various countries around the world.
ZINFI’s Channel Marketing Automation capabilities can enable vendors to drive profitable revenue growth by deploying a set of cloud based modules for Partner Relationship Management (PRM) and Partner Marketing Management (PMM) that seamlessly work together by fitting into an existing infrastructure.
ZINFI’s Channel Marketing Automation capabilities allows vendors to implement a Unified Channel Management strategy at a global level. ZINFI is the only leading channel marketing vendor that provides not only a SaaS based Channel Marketing Automation capability, but also a global Marketing Concierge services that can enable a vendor to provide a set of menu based (“Do It Yourself” and “Do It For Me”) plays to their channel partners.
ZINFI’s Partner Relationship Management (PRM) platform helps a vendor to cut costs and increase program effectiveness by automating key processes like partner recruitment, on boarding, training, performance incentives management, etc. ZINFI’s Partner Marketing Management (PMM) platform enables a vendor to drive demand through a large group of channel partners by leveraging a set of state of the art digital marketing tools like search marketing, social marketing, email marketing, event marketing, microsite marketing, eCommerce, etc. ZINFI also provides a world-wide Marketing Concierge Services that can help a vendor not only to put together and deploy strategic programs across multiple countries, but also manage performance through a clearly defined country by country service level agreement.
These three sets of purpose built solutions – Partner Relationship Management (PRM), Partner Marketing Management (PMM) and Marketing Concierge Management (MCM) – create the foundation for ZINFI’s state-of-the-art Unified Channel Management (UCM) platform. The entire focus for ZINFI’s UCM is to drive end to end channel marketing automation globally and make profitable growth a reality for vendors selling through a channel – locally and globally.
