ZINFI’s Channel Marketing Automation capabilities allows vendors to implement a Unified Channel Management strategy at a global level. ZINFI is the only leading channel marketing vendor that provides not only a SaaS based Channel Marketing Automation capability, but also a global Marketing Concierge services that can enable a vendor to provide a set of menu based (“Do It Yourself” and “Do It For Me”) plays to their channel partners.

ZINFI’s Partner Relationship Management (PRM) platform helps a vendor to cut costs and increase program effectiveness by automating key processes like partner recruitment, on boarding, training, performance incentives management, etc. ZINFI’s Partner Marketing Management (PMM) platform enables a vendor to drive demand through a large group of channel partners by leveraging a set of state of the art digital marketing tools like search marketing, social marketing, email marketing, event marketing, microsite marketing, eCommerce, etc. ZINFI also provides a world-wide Marketing Concierge Services that can help a vendor not only to put together and deploy strategic programs across multiple countries, but also manage performance through a clearly defined country by country service level agreement.

These three sets of purpose built solutions – Partner Relationship Management (PRM), Partner Marketing Management (PMM) and Marketing Concierge Management (MCM) – create the foundation for ZINFI’s state-of-the-art Unified Channel Management (UCM) platform. The entire focus for ZINFI’s UCM is to drive end to end channel marketing automation globally and make profitable growth a reality for vendors selling through a channel – locally and globally.