One Platform, Many Solutions. Unified Channel Management (UCM) allows a vendor organization selling through the channel to take an integrated approach by aligning channel policies, channel programs, channel people (both internal employees supporting the partner base and employees of external partners), business process automation and channel partners to build a high-performing global channel. This unified approach to channel management requires end-to-end automation of three core sub-processes, e.g., partner relationship management (PRM), partner marketing management (PMM) and partner sales management (PSM).
Unique Opportunities
Partner Recruitment & Engagement
Making it easy to do business with an organization allows partners to increase performance and loyalty to that specific company, and in return reduces the operational cost and complexity to serve a global channel.
Multi-Partner Demand Generation
Enabling partners to run integrated marketing campaigns by leveraging easy to use co-branded assets and tactics can significantly increase an organization’s market access at a significantly lower cost on a global basis.
Partner Sales Performance
Empowering partners’ sales reps to be more effective at closing newly generate leads and opportunities increases an organization’s ability not only to increase market share, but also create a loyal partner base at a global level.
Unified Channel Management: Best Practices
A Guide To The Future Of The Channel
This eBook addresses the entire partner lifecycle management, including best practices in channel recruitment, engagement, enablement and management.