One Platform, Many Solutions. Unified Channel Management (UCM) allows a vendor organization selling through the channel to take an integrated approach by aligning channel policies, channel programs, channel people (both internal employees supporting the partner base and employees of external partners), business process automation and channel partners to build a high-performing global channel. This unified approach to channel management requires end-to-end automation of three core sub-processes, e.g., partner relationship management (PRM), partner marketing management (PMM) and partner sales management (PSM).
Unique Opportunities
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Partner Recruitment & Engagement
Making it easy to do business with an organization allows partners to increase performance and loyalty to that specific company, and in return reduces the operational cost and complexity to serve a global channel.
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Multi-Partner Demand Generation
Enabling partners to run integrated marketing campaigns by leveraging easy to use co-branded assets and tactics can significantly increase an organization’s market access at a significantly lower cost on a global basis.
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Partner Sales Performance
Empowering partners’ sales reps to be more effective at closing newly generate leads and opportunities increases an organization’s ability not only to increase market share, but also create a loyal partner base at a global level.
Product Modules
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Partner Relationship Management
Partner management activities focus on internal channel management optimization and automation – simplifiying how partners do business with a vendor. A properly configured PRM solution much reduces operation costs, efficiently allocates resources behind partners with high potential for driving profitable growth and significantly increases partner satisfaction.
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Partner Marketing Management
These channel marketing activities focus on enabling channel partners to drive demand from their prospect and customer based by leveraging the vendor’s marketing assets and tools. A PMM solution can help vendors optimize the use of market development funds, stimulate purpose-driven demand generation and exert control over brand extension via channel partners.
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Partner Sales Management
These channel sales enablement activites focus on enabling internal channel management resources (channel account, field marketing , distribution, etc.) and channel partners to close more deals faster. A properly deployed PSM solution gives marketing/sales teams insight into marketing asset and sales campaign effectiveness, and increase sales closure rates and predictability.
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Portal Administration Management
Portal administration management (PAM) is all about customizing and optimizing your channel marketing software to address your unique business requirements. You don’t need to write code or rely on IT to configure, administer and audit channel-related activities. Use ZINFI’s do-it-yourself PAM tools to refine workflows, automate content management, go mobile, manage partner profiles, manage change, stay compliant and much more.
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Partner Portal Management
Keep your channel network engaged. Reach out to partners, collaborate and share resources with them, and execute on your channel marketing programs using ZINFI’s advanced partner portal management (PPM) tools. PPM modules give you everything you need to manage document libraries, co-branded assets, product details, projects and tasks, surveys, discussion forms and partner support—all through your partner portal.
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Unified Channel Management: Best Practices
A Guide To The Future Of The Channel
This eBook addresses the entire partner lifecycle management, including best practices in channel recruitment, engagement, enablement and management.
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