Best Practices Webinars series
Channel Partner Lead Management
Are you managing supplier and partner–generated leads in a systematic way? What happens to leads once they are distributed? Attend this informative webinar and learn how to apply a more formal approach to lead management in the channel to close more sales and maximize return on investment. Organizations spend billions of dollars in marketing and sales efforts to drive demand for solutions they sell through the channel. But what happens to those leads once they have been identified?
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Multi-Partner Demand Generation through the Channel
Are you interested in best practices for driving multi-partner demand generation activities through the channel? Attend this best practices webinars and learn how to leverage state-of-the-art channel marketing automation tools and concierge services to drive demand. Through extensive research, SiriusDecisions has uncovered the most effective means for delivering lead-generating programs through the channel which deliver the highest adoption rates and ROI. Watch and deploy.
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B2B Incentive Management for Channel Leaders
Organizations selling through the channel spend billions of dollars in marketing and lead generation efforts to drive demand. An essential question for any channel program should be how to incentivize and excite their partners to keep selling their products and solutions. The question that stumps many channel leaders is how to effectively do this and to be able to prove ROI for the incentive programs.
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B2B Lead Management for Channel Sales Organizations
Are you wondering what the best practices are in effective B2B Lead Management? Attend this informative best practices webinars and learn how to refine your lead management tactics and strategies to drive your channel ROI.ZINFI Technologies, a leader in Unified Channel Management, has also deployed automation to implement many of SiriusDecisions’ best-practices in multiple large enterprise accounts who have complex channel structures.
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Channel Marketing Concierge Services: Deployment Best Practices
Often times, partners lack critical marketing skills and/or resources; the suppliers that can leverage concierge services to help partners deliver demand programs reap greater results. Special guest SiriusDecisions has worked with many suppliers and partners around channel concierge services. Through extensive research SiriusDecisions has uncovered the most effective means for delivering lead generating programs through the channel which deliver the highest adoption and ROI.
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Selecting The Right Channel Partners To Maximize Sales Impact
Beyond product, nothing matters more to your success in the marketplace than identifying, qualifying, motivating & signing-up the right channel partners. While few would disagree with this point, the reality is that most suppliers are much too casual about their channel partner recruitment efforts. The market is littered with casualty stories that could have been avoided. Special guest SiriusDecisions has worked with many suppliers around partner recruitment & witnessed what works and what does not work.
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Integrated Marketing Tactics to Build Partner Pipeline
Driving demand through a distributed partner network is not easy. You not only need to have the right campaigns, tools and incentives in place, but you also need a truly integrated approach to execute across a large partner base and in multiple countries at the same time. If you are wondering how to make this happen and produce real top- and bottom-line results, then we urge you to attend this insight-filled webinar delivered by industry-leading experts from SiriusDecisions, Inc., and ZINFI Technologies.
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