Multi-Touch Campaign Management module
Streamline Campaign Creation
Easily build and deploy multi-touch campaigns from a centralized platform that is designed for efficiency and flexibility.
- Create campaign programs with a defined start date, end date, and budget.
- Clone existing campaigns to quickly create new ones, saving time and ensuring brand consistency.
- Assign campaigns to specific partners or partner groups, allowing them to participate directly from their portal.
This streamlined approach enables you to launch campaigns faster and empower partners to execute them effortlessly.
Automate Prospect Engagement
Leverage powerful automation tools to engage prospects, capture their interest, and convert them into qualified leads.
- Design campaign workflows by adding and arranging various steps, including email sends, social media syndication, and digital ads.
- Prospects can be automatically enrolled in multi-touch campaigns based on specific criteria or triggers.
- The campaign flow automatically guides prospects through a series of touchpoints, nurturing their interest over time.
This automation frees up your marketing and sales teams to focus on high-value activities while the system handles routine follow-up.
Empower Partners with Co-Branding
Enable partners to personalize campaign materials to reflect their local brand and messaging, ensuring relevance and authenticity.
- The campaign creation process includes options for co-branding various marketing assets like emails and social posts.
- Partners can easily access and customize campaign assets with their logo, contact information, and specific messaging.
- This feature ensures brand consistency while giving partners the flexibility to connect with their local audience.
Co-branding drives higher partner engagement and local market penetration by making campaigns more relevant to their customer base.
Partner-Centric Design
The application is designed with the partner experience in mind, ensuring ease of use and maximum engagement from your channel ecosystem.
- Partners can access and manage all assigned campaigns from a single, intuitive dashboard.
- The system automates tasks and sends notifications, keeping partners informed about campaign deadlines and key milestones.
- The flexible design allows you to create custom workflows that match the way your partners prefer to work, increasing adoption and productivity.
A user-friendly platform increases partner satisfaction and drives a higher return on your marketing efforts.
Dynamic Content and Resource Management
Connect campaign management with your content library to provide partners with all the resources they need to succeed.
- The platform seamlessly integrates with the Content Library and Co-brandable Assets, allowing you to include a wide range of assets like PDFs, videos, and presentations in your campaigns.
- The system provides a unified interface to upload and manage all campaign-related content, ensuring it’s always up-to-date and easily accessible to partners.
- You can define and control partner access to specific campaign materials, ensuring they only use approved and relevant content.
This integration streamlines campaign asset management and helps partners execute campaigns more effectively.
Gain Deep Insights into Campaign Performance
Access a comprehensive dashboard and detailed reports to analyze campaign performance and measure your marketing ROI.
- Track key metrics such as email open rates, click-through rates, and social media engagement in real time.
- View a summary of all campaigns, including their status, budget, and overall effectiveness.
- Generate dynamic reports to analyze data by partner, campaign type, or time frame, helping you identify what’s working and what’s not.
These insights enable you to optimize your campaign strategy and prove the value of your marketing efforts.
