Why security sells through the channel

Security buyers rely on trusted MSSPs and integrators, so vendors grow by enabling those partners rather than selling direct. That makes partner certification and demand enablement mission-critical.

Certifying technical partners

Onboard and certify security partners with structured training and track competencies, so only qualified partners represent your product.

Deal registration for complex sales

Protect partner deals and prevent conflict on long, high-value security sales cycles with automated registration and approval.

Through-channel demand generation

Equip partners with co-branded campaigns and content so they can generate qualified demand in their local markets.

Why ZINFI for security vendors

ZINFI is a recognized G2 Leader 4.9/5, 722, unifies certification, deal registration, and marketing in one platform, and is trusted by technology leaders including Netscout.

Frequently Asked Questions

Why do security vendors need a PRM?

Because they sell through MSSPs and resellers, and need to certify, enable, and protect those partners at scale.

How are partner certifications managed?

Through ZINFI’s learning and certification capabilities, with tracked competencies.

Does it support MSSPs?

Yes — ZINFI supports managed-security partner models including recurring revenue.

How long does it take to deploy?

Typically about 90 days

What does it integrate with?

Major CRMs and marketing tools; confirm specifics with the ZINFI team.