The manufacturing channel

Manufacturers sell through layers — distributors, dealers, installers, service and agent partners — often across many countries. Each tier needs its own onboarding, programs, incentives, and language. Managing that in one platform is the difference between a controlled channel and a spreadsheet sprawl.

What tech vendors need from PRM

  • Onboard distributors and dealers with localized workflows.
  • Enable partners with content, training, and portals.
  • Market through partners with co-branded demand programs.
  • Sell with CPQ and lead/quote sharing.
  • Incentivize sell-through with MDF, co-op, and rebates.
  • Accelerate with partner locators, data, and analytics.

These map to ZINFI’s six pillars across 24 modules.

Built for the manufacturing channel

Distributor management
Dealer management
MDF & co-op management
Rebate management

Why ZINFI

A recognized G2 Leader 4.9/5, 722, ~90-day deployment, multi-language and multi-region support, trusted by Schneider Electric, GE Healthcare, Epson, Hyster-Yale, and DeLaval.

Frequently Asked Questions

What is PRM for manufacturing?

Software to manage a multi-tier manufacturing sales channel — distributors, dealers, installers, and service partners.

How does it handle multi-tier distribution?

ZINFI supports tiered hierarchies so each level has its own programs, portals, and incentives.

Which incentive types are supported?

MDF, co-op, and rebates for sell-through.

Does it support multiple regions and languages?

Yes — ZINFI supports localized, multi-language onboarding and portals.

Does it integrate with ERP/CRM?

Yes — ZINFI integrates with major systems; confirm your ERP with the team.