Channel Management: Why Thinking Long-Term and Acting Short-Term Matters
Channel Management is the strategic imperative of balancing multi-year, long-term ecosystem development with process-based, short-term execution via third-party partners. It is critical for maximizing Return on Investment by actively shifting...
What Is a Channel Management Process?
Channel management is the set of organized activities and resource allocation used by an organization to define and manage sales, marketing, and operational processes executed indirectly through partner organizations. Its...
ZINFI Offers Free Unified Partner Management Guidebook (PDF)
Did you know that ZINFI’s Unified Partner Management (UPM) guidebook is available to you free of charge in PDF format? You can download the channel management PDF guidebook. The guidebook...
How Do You Define Channel Management?
Channel Management is the strategic set of activities where a primary organization (vendor) defines and manages the processes, people, and platforms required to deliver goods and services indirectly through external...
