Over the past couple of decades, two major channel management automation platforms have attracted widespread attention: partner relationship management (PRM) automation and partner marketing management (PMM) automation. However, the most...

The only thing that is consistent in the competitive landscape of the global marketplace is that things are constantly changing. While supply and demand will constantly shift, the one thing...

Content syndication transforms sales enablement by delivering the right materials at every stage of the buying journey. Organizations that map distributed content to specific sales process stages achieve higher engagement,...

Over the past few years, we have gained some fascinating insights into shifts in channel dynamics using our Unified Channel Partner Management Software and Concierge Services to run a number...

Over my three decades’ experience in channel sales management, I have watched some people rise to the top, while others just don't know why they are not getting promoted. Based...