What does a best-in-class PRM system offer?
More than two-thirds of the global economy flows through the channel, and that includes just about every vertical, from finance, insurance and retail to real estate, life sciences, manufacturing and...
What does your PRM system need to connect to?
The acronym PRM stands for partner relationship management, and a “PRM system” refers to a partner relationship management software platform. By leveraging a PRM system, an organization selling through the...
3 Reasons Why You Should Never Use CRM for PRM
Partner relationship management (PRM) is a complex process, but when vendors get it right they can drive truly profitable growth via a network of distributed channel partners. Unfortunately, most companies...
What Is PRM?
In channel management, PRM stands for partner relationship management. (If you want to know what PRM stands for in other industries, please consult this prm acronyms article, where we have...
Why PRM Is Just a Starting Point
PRM — partner relationship management—focuses primarily on helping organizations selling through the channel to be more productive in managing their relationship with the partner base. However, PRM is just the...
5 Ways to Drive Prospecting Using Your PRM Tool
The purpose of a channel is to drive sales, and this is where multi-partner prospecting programs can enable an organization selling through the channel globally to scale quickly. Your partner...
How PRM Software Automation Can Drive Up Partner Satisfaction
The entire world is getting digitized—from supply chain to manufacturing to service delivery to customer acquisition—but when it comes to the last mile of product and service delivery via a...
How Partner Relationship Management (PRM) Automation Can Untangle Your CRM Mess
If your organization has built a patched-up partner management system by adding applications (or objects) to your existing CRM infrastructure, then it’s likely you are investing enormous resources to answer...
How You Can Secure Funding for PRM Software
Budget is tight everywhere. Investment dollars in infrastructure are particularly hard to come by, especially when it comes to channel marketing automation investments. Partner relationship management (PRM) is a necessary...
Five Steps to Best-in-Class Channel Management Using PRM
We have discussed in multiple articles why channel management is complex. With that said, if you are selling through the channel, then there are specific steps your organization can take...
