The title is not wrong. You read it right. We firmly believe B2B marketing is taking over B2B selling, and the primary research of all the major analyst firms definitively shows (doesn’t just assert) that more and more buyers are relying almost exclusively on online, digital engagement as they go through the buying process. This podcast will further explain why this makes sense.
Why Sales Should Report to Marketing
ZINFI Again Named Leader in Partner Management Software G2 Winter 2023 Report