Why Channel Marketing Automation Should Shift Towards Partner Sales Enablement
As organizations began to deploy a number of marketing automation tools, partners found they still needed to perform certain activities that require marketing resources or the allocation of resources from another area. As a result, with very few exceptions, most of these deployments delivered lackluster results. Organizations had switched channel marketing automation vendors in search of a better tool or platform but failed to address the need for a major behavioral shift in the partner base.
Why Channel Marketing Automation Should Shift Towards Partner Sales Enablement
Recognitions
ZINFI Again Named Leader in Partner Management Software G2 Winter 2023 Report