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ZINFI Hosted Silicon Valley Best Practices Symposium-Video Recording Now Available

ZINFI Hosted Silicon Valley Best Practices Symposium-Video Recording Now Available

ZINFI releases best practice industry symposium recordings featuring cutting edge industry leaders

Pleasanton, CA — January 4, 2018 — ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that they will be releasing the speaking sessions from the Silicon Valley Best Practice Symposium that they hosted in Palo Alto on October 26th, 2017. The event, which was held at the Westin Hotel in Palo Alto was the vision of ZINFI founder and CEO Sugata Sanyal. “We realized a while ago that ZINFI has the platform to help educate and revolutionize the channel industry by creating an environment where industry leaders can untie to discuss cutting edge topics and share best practice information. We were very clear when recruiting our speakers that we wanted them to share and engage topics that would hit home with anyone working to create a channel program. The event, which we host in multiple regions around the world, has become a must-attend for serious channel executives looking for cutting edge information.”

For anyone who may have missed it, the video can now be downloaded here on

  • Topics from Fortune 100 speakers now available to view include:
  • Are Partners Ready for the World in 2030?
  • Best Practices for Partner and Marketing Enablement
  • Seamless Sales and Channel Enablement in the Digital World
  • Bringing Order from Incentivization Chaos
  • The 5 Biggest Mistakes VPs of Channel Sales Make & How to Avoid

Silicon Valley Best Practices Symposium“We are excited to be able to offer these best practice videos for other channel executives to learn from and enjoy,” says Melissa McNeil, ZINFI’s Director of Marketing. McNeil, who helped to organize the event continues, “One of the things we quickly realized at ZINFI is that collaboration of ideas in this complex industry is essential. We often joke that the channel space is the PhD of the marketing space. ZINFI is a company that is born of customer linked innovation and global diversity. We are thrilled to be able to help educate other leaders so that we can collectively change the channel for the better. Our vision is to create an entire library of industry leading best practice information for practitioners, and with the help from our amazing speakers from this event, we are very excited to now be able to share these presentations with the world.”

ZINFI’s recognition by leading analyst firms in 2016 for its PRM software is a validation of its vision, global execution capabilities and the power of its technology platform and global presence. In a recently released report, SiriusDecisions, a major analyst firm, noted that ZINFI’s PRM software platform is well-positioned to address channel globalization, with “the greatest footprint outside of North America of all the pure-play PRM vendors evaluated. In addition, ZINFI’s platform natively supports more languages and currencies than the other platforms.” The report also praises ZINFI’s focus on integration with other channel management automation systems, offering “discrete PRM, CMM and CSM platforms that also can be seamlessly integrated. This positions ZINFI as the only vendor with a native platform across these three core application areas.” The report also highlights ZINFI’s “simple, all-inclusive pricing approach [which] provides a very strong competitive advantage. Other solutions, which charge by license or user, can get very expensive as the supplier’s partner ecosystem grows.” To access the full SiriusDecisions SiriusView report on partner relationship management platforms, click here.

To access more information about ZINFI’s Unified Channel Management platform or to download a copy of ZINFI’s best practices guide on Unified Channel Management, please visit our website at You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.