Organizations selling through the channel spend billions of dollars in marketing and lead generation efforts to drive demand. An essential question for any channel program should be how to incentivize and excite their partners to keep selling their products and solutions. The question that stumps many channel leaders is how to effectively do this and to be able to prove ROI for the incentive programs. This is where knowledge of industry leading best practice information for channel leaders is essential to create a systematic approach towards B2B incentive management. While there is no “one size fits all” solution for any channel, there are trade secrets to creating an effective and thriving channel incentive program. Special guest SiriusDecisions has worked with many suppliers and partners to help create and deploy incentive management programs and methodologies to drive ROI. ZINFI Technologies, a leader in Unified Channel Management, has also deployed automation to implement many of SiriusDecisions’ best-practices in multiple large enterprise accounts who have complex channel structures.
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