Learn from the experts. Channel Partner Lead Management.
Are you managing supplier and partner–generated leads in a systematic way? What happens to leads once they are distributed? Attend this informative webinar and learn how to apply a more formal approach to lead management in the channel to close more sales and maximize return on investment. Organizations spend billions of dollars in marketing and sales efforts to drive demand for solutions they sell through the channel. But what happens to those leads once they have been identified? How can you be certain that your channel partners follow up on leads with appropriate steps that are targeted to specific prospects and aligned with the customer buying journey? Special guest SiriusDecisions has worked with suppliers and partners around the world to develop state-of-the-art lead management processes and methodologies to drive sales and ROI. ZINFI Technologies, a leader in Unified Channel Management, has more than a decade of experience implementing automated solutions for large enterprise accounts with complex channel structures. Channel marketing experts from these two organizations will provide a comprehensive view of lead management best practices, from definition, distribution and governance to enablement, review and automation.