Retail organizations selling directly through distributed outlets or through a franchise network need a marketing and sales enablement platform to enable their end outlets to generate demand and close business. This is where ZINFI’s end-to-end channel management platform comes in.
- Recruit, onboard, enable and engage employees at captive or franchise outlets by providing unified corporate content that is distributed via a digital platform
- Train, certify and track certain groups of personnel at distributed outlets to ensure that proper and consistent quality service delivery is achieved
- Enable distributed outlets to run various marketing campaigns for search, social, emails, events and more using tools that have been pre-loaded by corporate teams with digital content
- Create incentive programs, track performance via leaderboards and create healthy competition among store employees to build a high-performing distributed team
- Track the marketing and sales performance of your distributed teams, captive or franchise, to determine what needs changing and what needs to scale for better ROI