Event Marketing Management

ZINFI’s Event Marketing Management application is a high-density demand generation engine within the MARKET zone, architected to automate the lifecycle of partner-led events. This module acts as the Single Source of Truth (SSoT) for “event-in-a-box” campaigns, utilizing a low-code framework to enable partners to deploy complex webinars and roadshows with architectural precision. By centralizing brand-compliant assets—including registration landing pages, pre- and post-event email sequences, and integrated registration forms—the platform eliminates the technical friction of event orchestration.

Event Marketing Management module

Template Management

With ZINFI’s Event Marketing Management module, your organization can easily create and configure ready-to-use templates for channel partners to use for event registration landing pages. This includes both pre-event and post- event email templates.

The Event Marketing Management module allows your channel partners to quickly customize existing templates with specific information about the event they wish to host. Effective event templates enable your organization to engage more channel partners via webinars or roadshows, driving lead generation and potential sales.

Landing page setup and management
Event email setup and management
Integration of Dynamic Forms

Event Details Management

The Event Marketing Management module allows your organization and your channel partners to enter specific event details within the system to showcase on the event registration page as invitees register.

The module also allows you and your channel partners to create your own registration form with any specific fields you wish to include in your efforts to capture information from registrants. The multilingual functionality of our Event Marketing Management module enables you to get your non-English speaking partners engaged as well.

Registration form management
Event details management
Invitation email distribution

Campaign Performance Management

You can use the Event Marketing Management Module to manage the performance of event campaigns at the individual partner level. Real-time analytics provide valuable insights into campaign elements that are working well and elements that need improvement.

The Event Marketing Management module also enables your channel partners to keep track of all registrations they’ve received for the events to be hosted. Partners can quickly determine how large the crowd for the event is likely to be, and thus prepare with the required logistics to ensure smooth and flawless execution of the event.

Registration count tracking
Registrants details management

Frequently Asked Questions

How does ZINFI handle lead synchronization?

Data is instantly pushed to the lead record in the vendor’s CRM via API-first architecture upon registration.

Can we support virtual and physical events?

Yes. The “Event-in-a-Box” framework is modular, supporting templates for both virtual platforms and physical locations.

Does the system provide waitlist management?

Absolutely. The system triggers automated waitlist workflows when capacity is reached.

How is brand consistency maintained?

Vendors define fixed elements (branding, legal) while allowing partners to edit specific fields (dates, location).

Is registration data GDPR compliant?

Yes. Forms can be configured with mandatory opt-ins and privacy policy links tailored to the region.

Event Marketing Management