Video – How to Onboard Partners Using Your Channel Marketing Management Platform

Because ecosystem partners are diverse, onboarding them with your channel marketing management platform can be challenging. A systematic approach to onboarding not only increases partner engagement, but also reduces costs. In this video, we explore five key steps for onboarding in the context of through-channel marketing automation (TCMA), including: target the right partners, align your programs, get the right tools to the right partners, align incentives and leverage business intelligence and analytics.