Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – Unlocking Partner Sales Potential through Co-Selling – Part 2
This video delves into co-marketing and co-selling, contrasting the two while highlighting their synergies for collaborative business growth. Co-marketing involves brands collaborating on campaigns to expand reach, whereas co-selling unites their sales efforts to close deals more efficiently. It emphasizes the importance of partnership in co-selling, where companies leverage each other's strengths for mutual success, illustrated through real-world examples like cloud computing and data analytics firms offering end-to-end solutions. The video showcases how these strategies can drive innovation and competitive advantage.
