Five Mistakes to Avoid in Channel Marketing
If you think marketing is hard, try channel marketing! Seriously: How do you align a group of companies that do not work for you to spread your message consistently across...
10 Channel Marketing Metrics That Truly Matter
With the rise of content marketing as a primary way to engage the target audience and drive sales, channel marketing is also evolving rapidly. A decade or two ago, channel...
Using Integrated Marketing Tools Effectively for Channel Marketing Automation
Executive Summary (TL;DR) Modern distributed growth relies on scaling expertise, not just headcount. Successful organizations leverage Channel Marketing Automation to synchronize brand standards across thousands of independent partners. By integrating...
Mastering High-Performance Channel Marketing through Strategic Digital Content
Executive Summary (TL;DR) Effective channel marketing requires a specialized digital content strategy to bridge the gap between vendors and end-users. By empowering partners with high-quality, localized assets, brands drive scalable...
