5 Things to Look for in Selecting a Great Channel Marketing Agency
If you are selling through the channel in today’s world of borderless enterprises, it is critical to have a partnership with the right channel marketing agency. Whether your core focus...
How to Make Your Channel Marketing Software Work for You
OK, now that you’ve gone through the arduous process of evaluating channel marketing software solutions and have made a selection, how do you ensure that you successfully engage your partner...
5 Tools That Your Channel Marketing Software Needs
This article is focused on the core tools your channel marketing software needs for you to succeed. But first, bear with me for just a few minutes and consider where...
Marketing to Partners Using Channel Marketing Software
Any organization selling through the channel needs to make sure its partners are aware of its offers, programs, pricing and various other channel marketing activities. This is where purpose-built channel...
Why Multi-Touch End User Marketing Doesn’t Work In Channel Marketing
Channel marketing has finally begun to emerge from the dark ages and deploy digital marketing tools. While most end-user marketing today is driven by persona-based or account-based marketing that leverages...
How to Be a Rock Star in the Channel Marketing World
If you think marketing is hard, try channel marketing. Try marketing to and through a group of very important people who do not report to you, have their own business focus and agenda, and may...
Three Core Focus Areas for Channel Marketing
Channel marketing involves a broad range of activities. While these activities tend to vary from one company to another, there are three core focus areas that are consistent across most...
7 Ways to Drive Channel Marketing via Distribution
Most large organizations selling through a channel rely either on a distributor or a wholesaler, but rarely take a structured approach to driving partner marketing. This is truly a missed...
Why Most Channel Marketing Automation Tools Fail to Deliver
In today’s world, if you are selling through the channel you probably rely on some level of automation no matter how simple or comprehensive it is. However, when organizations step...
Making Channel Marketing Software Work
We have discussed in earlier articles the rise of channel marketing software. Many organizations across multiple verticals today have deployed channel marketing software, but often these organizations wonder why they...
Key Requirements for a Channel Marketing Platform
Marketing to and through a channel partner network is a very important capability all channel organization should have. However, in order to make sure you are successful with your partner...
3 Tactics Your Channel Marketing Software Must Support
Many organizations selling through the channel today are considering deployment of channel marketing software. This is a great move. It can provide brand consistency across the partner base, introduce digital...
