Skyrocket B2B Lead Generation with Amazing Content and Social Media
What is the most important part of your job as a B2B marketer or business development professional in the tech space today? Generating leads! They are the lifeblood of your...
3 Reasons Multi-Touch Marketing Is Mandatory for Successful Campaigns
Why is multi-touch marketing important? Customers today live in a complex buying world. They now have the option to buy in traditional brick-and-mortar stores as well as online, by phone,...
Four Methods of Refining Your Teleprospecting to Improve Sales Success
Telemarketing has been around for decades, and everyone is very familiar with the dinnertime “Are you happy with your long distance service?” phone call. A proven technique for drumming up...
Inbound Marketing Insights to Win Over Your Target Audience
Wouldn’t we all rather have customers willingly walk through our door instead of having to stand on the sidewalk and wave our arms for attention? Once upon a time, business...
10 Cold Calling Tips to “Dummy Proof” Your Efforts
The very first thing that scares most people about sales is the initial cold call. Often it can turn away a potential salesperson before they ever get their feet wet...
Why Digital Prospecting Matters in Today’s World
Over the past few decades, companies have invested considerable sums in building out an inside sales infrastructure. During this same period, we have also seen increases in demand for marketing...
7 Things to Consider for Appointment Setting Campaigns
Appointment setting has actually existed for nearly two decades. Over the last five to seven years, however, it has undergone a dramatic transformation. When appointment setting began, it focused primarily...
10 LinkedIn Improvements To Remain B2B Social Marketing Relevant
When it comes to business-to-business (B2B) social network, LinkedIn is the gorilla, and has certainly started to act like one. Why do I say that? Well, it's based on a...
Channel Marketing Obsession with Appointment Setting Campaigns and What to Do about It
With the passage of every day, month and year, content marketing continues to take over marketing (branding and lead generation). Unfortunately, most channel marketers still remain stuck in the archaic...
Vision of The Future – The State of Content Marketing in 2025
Bill Gates once said, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” Where will...
Social Syndication – A Great Way To Expand Your Social Selling Reach
The process of selling has changed, because the process of buying has changed. No longer do we wait for our phone to ring and to be interrupted by a pushy...
Is Email Marketing Dead?
Email marketing remains a powerful growth channel when built on relationships, relevance, and genuine value delivery. The question of whether digital outreach through inbox campaigns has died depends entirely on...
