3 Things Your Deal Registration Program Must Have
Most organizations selling through the channel do not have a deal registration program. Whether you already have one or you don’t but are considering one, this article is written for...
Managing Partner Contracts Using PRM Software
Organizations selling through the channel need to deploy a partner relationship management (PRM) framework to properly manage their partners. However, many organizations do not deploy PRM software to manage the...
Key Requirements for a Channel Marketing Platform
Marketing to and through a channel partner network is a very important capability all channel organization should have. However, in order to make sure you are successful with your partner...
Why CRM Doesn’t Work as Partner Management Software
Partner Management Software is a specialized platform engineered to automate and optimize all vertical workflows necessary for managing a channel ecosystem, including partner recruitment, enablement, co-marketing, and incentives. It is...
3 Tactics Your Channel Marketing Software Must Support
Many organizations selling through the channel today are considering deployment of channel marketing software. This is a great move. It can provide brand consistency across the partner base, introduce digital...
Core Metrics for Your Partner Portal Software
Measuring the success of your partner portal software requires tracking specific, data-driven metrics. These key performance indicators (KPIs) reveal partner engagement, sales effectiveness, and marketing impact. This data empowers you...
Five Mistakes to Avoid in Channel Marketing
If you think marketing is hard, try channel marketing! Seriously: How do you align a group of companies that do not work for you to spread your message consistently across...
The Right Deal Registration Program Can Boost Your Channel Sales
If you are selling through the channel, then chances are you have a deal registration program or are considering one. The rationale for putting together such a program is basically...
Why Your Partner Portal Software Vendor Must Have a Mobile-First Strategy
A mobile-first strategy is now essential for every partner portal software vendor. It ensures partners can access critical tools and information anytime, from any device. This approach directly boosts partner...
Right Metrics for Your Channel Marketing Management Platform
Channel marketing management platforms require carefully selected metrics aligned to deployment phases that accurately measure partner adoption, campaign effectiveness and return on investment over time. Organizations that match measurement strategies...
How to Conduct Multi-Partner Business Planning with A PRM Software
I had a boss who used to say all the time, “If you don’t know where you’re going, any road will take you there.” Along the same lines, Dwight Eisenhower...
The Number 1 Feature for Partner Portal Software
Partner Portal Software acts as a centralized digital gateway designed to streamline collaboration between a brand and its indirect sales channels. By automating lead distribution, deal registration, and co-branded marketing,...
