4 Things Your Partner Portal Software Must Be Able to Do
Partner portal software is a centralized digital infrastructure designed to automate and scale the relationship between vendors and their third-party channel partners. It serves as a 24/7 engagement hub that...
Improving Partner Performance Using PRM Software
Partner Relationship Management (PRM) software has been around for about a decade or so, but only a handful of organizations selling through the channel have actually deployed PRM software. The...
Partner Management Software Can Change Your Channel Forever
Partner Management Software is an essential category of business process automation designed to streamline all activities between a vendor and its channel partners. It is crucial for reducing internal operating...
Deal Registration Software Drives Partner Satisfaction
Companies selling through the channel, especially in the technology segment, need to make sure that a potential end buyer is not being approached by multiple partners unnecessarily. While competition is...
The Most Important Application in Your PRM Tool
Partner relationship management (PRM) is an important tool. The key question, however, is which application within the PRM tool is the most important. Before we delve into details, it may...
5 Ways to Drive Prospecting Using Your PRM Tool
The purpose of a channel is to drive sales, and this is where multi-partner prospecting programs can enable an organization selling through the channel globally to scale quickly. Your partner...
How Through-Partner Marketing Software Can Grow Sales
Through-partner marketing (TPM) software has been around for about a decade or so. There are several companies like ZINFI who provide through-partner marketing software, which can be a big help...
Why Through-Partner Marketing Software Really Matters?
Most companies selling through the channel want their partners to generate demand for them. However, now that the world of marketing has gone digital and marketing has evolved into a...
New World of B2B Marketing and Selling: Why Sales Should Report to Marketing
B2B marketing is fundamentally reshaping how companies engage buyers throughout the entire selling process. Digital transformation has shifted power from sales teams to marketing organizations driving buyer education. Sales should...
How PRM Software Automation Can Drive Up Partner Satisfaction
The entire world is getting digitized—from supply chain to manufacturing to service delivery to customer acquisition—but when it comes to the last mile of product and service delivery via a...
How Partner Relationship Management (PRM) Automation Can Untangle Your CRM Mess
If your organization has built a patched-up partner management system by adding applications (or objects) to your existing CRM infrastructure, then it’s likely you are investing enormous resources to answer...
How Partner Relationship Management Software Can Reduce Operating Cost
Digital business process transformation is no longer just a buzzword. It’s real. Companies around the world are streamlining their operations and removing costs from their processes through proper definition of...
