7 Ps of Successful Partner Relationship Management
If you are selling through the channel and wondering how to do more with less and how to drive better performance through partner relationship management, then you are not alone....
Why Most Channel Marketing Automation Tools Fail to Deliver
In today’s world, if you are selling through the channel you probably rely on some level of automation no matter how simple or comprehensive it is. However, when organizations step...
How to Streamline Partner Onboarding Using PRM Software
You can effectively streamline partner onboarding by using a robust Partner Relationship Management (PRM) platform. This software automates repetitive tasks and centralizes essential resources for your new partners. A disorganized...
Making Channel Marketing Software Work
We have discussed in earlier articles the rise of channel marketing software. Many organizations across multiple verticals today have deployed channel marketing software, but often these organizations wonder why they...
3 Things Your Deal Registration Program Must Have
Most organizations selling through the channel do not have a deal registration program. Whether you already have one or you don’t but are considering one, this article is written for...
Managing Partner Contracts Using PRM Software
Organizations selling through the channel need to deploy a partner relationship management (PRM) framework to properly manage their partners. However, many organizations do not deploy PRM software to manage the...
Key Requirements for a Channel Marketing Platform
Marketing to and through a channel partner network is a very important capability all channel organization should have. However, in order to make sure you are successful with your partner...
Why CRM Doesn’t Work as Partner Management Software
Partner Management Software is a specialized platform engineered to automate and optimize all vertical workflows necessary for managing a channel ecosystem, including partner recruitment, enablement, co-marketing, and incentives. It is...
3 Tactics Your Channel Marketing Software Must Support
Many organizations selling through the channel today are considering deployment of channel marketing software. This is a great move. It can provide brand consistency across the partner base, introduce digital...
Core Metrics for Your Partner Portal Software
Measuring the success of your partner portal software requires tracking specific, data-driven metrics. These key performance indicators (KPIs) reveal partner engagement, sales effectiveness, and marketing impact. This data empowers you...
Five Mistakes to Avoid in Channel Marketing
If you think marketing is hard, try channel marketing! Seriously: How do you align a group of companies that do not work for you to spread your message consistently across...
The Right Deal Registration Program Can Boost Your Channel Sales
If you are selling through the channel, then chances are you have a deal registration program or are considering one. The rationale for putting together such a program is basically...
