What Partners Look for in a Partner Portal
Today, a partner portal is the primary interface that organizations selling through the channel use to communicate with their channel partners. Therefore, it is essential for channel organizations to know...
7 Ways to Drive Channel Marketing via Distribution
Most large organizations selling through a channel rely either on a distributor or a wholesaler, but rarely take a structured approach to driving partner marketing. This is truly a missed...
What to Do about Two Core Challenges of Partner Marketing
Selling via a network of channel partners is especially hard, because partners don’t report to vendors and most partners don’t have processes and people in place to have truly effective...
Make Your Channel Go Vroom Vroom with PRM Software
You must be saying, “What? Is my channel a car?” Well, guess what? In many ways your channel is like a car. It takes you from point A to point...
Does Lead Scoring Matter for Lead Management Software?
As we have discussed in earlier articles, lead management software is a form of business process automation that streamlines activities between marketing and sales to identify potential new business opportunities...
Building a Run Rate Channel Sales Motion
Channel sales organizations build predictable run rate motions by systematically extending partner reach, expanding product breadth, and optimizing performance across their ecosystems. Companies that commit fully to structured indirect selling...
What is Lead Management Software?
What is lead management software? A simple definition would go something like this: business process automation software that streamlines activities between marketing and sales to identify potential new business opportunities...
Leveraging Unutilized Market Development Funds (MDF) to Drive Partner Marketing
“Use the money you already have.” Are you familiar with this age-old piece of advice? The common rejoinder, of course, is that you have no funds left. But are you...
Partner Portal and Lead Management: Two Peas in a Pod
For organizations selling through the channel, it is essential to make sure the indirect sales force—i.e., channel partners—has the tools it needs to drive revenue growth. To accomplish this, vendors...
3 Reasons Why TPMA Software Fails Most of the Time
Over the past decade, many large organizations selling through the channel decided to procure and deploy through-partner marketing automation (TPMA) software to enable partners to drive lead generation. However, in...
5 Things You Need in Your Partner Relationship Management Software
Many organizations selling through the channel are now aware of a whole new category of capabilities related to partner relationship management software. We at ZINFI, as a provider of partner...
7 Ps of Successful Partner Relationship Management
If you are selling through the channel and wondering how to do more with less and how to drive better performance through partner relationship management, then you are not alone....
