How You Can Secure Funding for PRM Software
Budget is tight everywhere. Investment dollars in infrastructure are particularly hard to come by, especially when it comes to channel marketing automation investments. Partner relationship management (PRM) is a necessary...
Five Steps to Best-in-Class Channel Management Using PRM
We have discussed in multiple articles why channel management is complex. With that said, if you are selling through the channel, then there are specific steps your organization can take...
What Is This PRM Thing I Am Hearing About?
If you are seeing a lot of buzz about the term PRM on the web, then you are certainly not the only one. PRM is the acronym for partner relationship...
How Technology Influenced Everything Associated with the U.S. 2016 Election
I voted for the 2016 Election early in November, put my ballot in the mail and then left for a two-week business trip, meeting customers in six cities (London, Kortrijk,...
Channel Trivia: What Does the Acronym PRM Stand For?
The most commonly used term in channel management is partner relationship management (PRM). However, the acronym PRM is used in many other contexts. Here is a short list of multiple...
What is Similar or Different About Using PRM Versus CRM for Partner Management?
The acronym PRM stands for partner relationship management; CRM stands for customer relationship management. PRM and CRM are quite similar in nature, both architecturally and in terms of their functionality....
“Must Haves” for Your PRM Software to Increase Partner Engagement
Partner relationship management (PRM) is an important set of activities in channel management. Over the past decade, multiple SaaS vendors like ZINFI have brought significant innovation to market in the...
How Channel Marketing Automation Is Changing Channel Management
Channel management is about deploying partner recruitment, enhancement, enablement and management programs to drive profitable revenue growth. Channel marketing automation plays a very critical role in making this happen. Across...
Seven Reasons Why Your Partner Portals Are Not Used
The partner portal is possibly the single most important tool for a vendor selling through channel. While channel programs, policies and people are all very important ingredients for partner relationship...
How To Write Effective Emails In A Channel Marketing Organization
Channel marketing organizations operate across distributed global environments where effective email communication determines partnership success through clear messaging, professional structure and cultural awareness that ensures intended meanings are mutually understood...
7 Ways to Use PRM Software to Enhance Ease of Doing Business
Selling via an indirect sales channel is never easy, especially if you are trying to do it at a global level with multiple product lines catering to all kinds of...
6 Business Benefits of Partner Relationship Management Software
Partner Relationship Management software provides significant business benefits by automating and streamlining channel operations. It helps companies manage partners more effectively. This leads to increased revenue and efficiency. Modern businesses...
