Why Your Partner Portal Software Vendor Must Have a Mobile-First Strategy
A mobile-first strategy is now essential for every partner portal software vendor. It ensures partners can access critical tools and information anytime, from any device. This approach directly boosts partner...
Right Metrics for Your Channel Marketing Management Platform
Channel marketing management platforms require carefully selected metrics aligned to deployment phases that accurately measure partner adoption, campaign effectiveness and return on investment over time. Organizations that match measurement strategies...
How to Conduct Multi-Partner Business Planning with A PRM Software
I had a boss who used to say all the time, “If you don’t know where you’re going, any road will take you there.” Along the same lines, Dwight Eisenhower...
The Number 1 Feature for Partner Portal Software
Partner Portal Software acts as a centralized digital gateway designed to streamline collaboration between a brand and its indirect sales channels. By automating lead distribution, deal registration, and co-branded marketing,...
4 Things Your Partner Portal Software Must Be Able to Do
Partner portal software is a centralized digital infrastructure designed to automate and scale the relationship between vendors and their third-party channel partners. It serves as a 24/7 engagement hub that...
Improving Partner Performance Using PRM Software
Partner Relationship Management (PRM) software has been around for about a decade or so, but only a handful of organizations selling through the channel have actually deployed PRM software. The...
Partner Management Software Can Change Your Channel Forever
Partner Management Software is an essential category of business process automation designed to streamline all activities between a vendor and its channel partners. It is crucial for reducing internal operating...
Deal Registration Software Drives Partner Satisfaction
Companies selling through the channel, especially in the technology segment, need to make sure that a potential end buyer is not being approached by multiple partners unnecessarily. While competition is...
The Most Important Application in Your PRM Tool
Partner relationship management (PRM) is an important tool. The key question, however, is which application within the PRM tool is the most important. Before we delve into details, it may...
5 Ways to Drive Prospecting Using Your PRM Tool
The purpose of a channel is to drive sales, and this is where multi-partner prospecting programs can enable an organization selling through the channel globally to scale quickly. Your partner...
How Through-Partner Marketing Software Can Grow Sales
Through-partner marketing (TPM) software has been around for about a decade or so. There are several companies like ZINFI who provide through-partner marketing software, which can be a big help...
Why Through-Partner Marketing Software Really Matters?
Most companies selling through the channel want their partners to generate demand for them. However, now that the world of marketing has gone digital and marketing has evolved into a...
