Through channel marketing automation (TCMA) is a strategy that empowers channel partners to market vendor products effectively. It uses technology to distribute marketing campaigns and assets to partners for local...

If you manage a distributed network of partners and they are more than just a fulfillment arm for you, then chances are you have considered through-channel marketing automation (TCMA). In...

Over the last couple of decades there have been a few dozen providers of through-channel marketing automation platforms (TCMA), but until recently none has been able to address the needs...

Over the past decade, a whole new category of business process automation software has evolved. We call this category through-channel marketing automation or TCMA. Forrester Research first coined this term...